FTV, the holding company of Forecourt Television Limited is to raise additional funding of around £10m for ongoing development, primarily the installation of its television advertising systems in UK petrol station forecourts, by applying for its shares to be admitted to trading on AIM from this Wednesday.Forecourt Television offers advertisers the opportunity to buy spots… Continue reading Forecourt TV Prepares For AIM Listing
Consumers in the UK find television the most effective medium for advertising, according to new research from Initiative Media. In the pan-European study, TV came out on top amongst British people as the best deliverer for the majority of brand attributes, but the preferred medium was often determined by the product being advertised.Cars, for example,… Continue reading Medium More Important Than The Message, Says Study
Shares in Granada Media tumbled today after a “significant” downgrade by Merrill Lynch wiped 21% from its 2001 profit forecast. Prices slipped almost 9% as the bank highlighted ITV advertising softness, “conservative accounting” for the United TV assets and additional digital new media costs as contributing factors in its decision. Carlton Communications prices fell by… Continue reading Granada And Carlton Stock Tumbles After Downgrade
The older woman recently became one of the latest targets for consumer magazine publishers, with a flurry of launches into this relatively unbroken sector. Over in radioland it seems that the older audience has also been pinpointed as fertile ground for new services. Much has been written about the untapped potential for advertisers in the… Continue reading Feature: Radio Stations Look To Older Listeners To Expand Reach
The turbulent effects on TMT stocks of Intel’s profit warning on Friday (see Sharewatch) appeared to have subsided somewhat yesterday, with many media shares remaining steady.An increase in share price was recorded at Telewest, which rose 7p during the day to end at £1.44. Cable & Wireless also did well, ending up 47p at £9.67,… Continue reading Sharewatch
IPC is living up to the ‘brands not magazines’ pledge made during its revamp earlier this year (see Bailey Says Brands Not Mags For IPC’s Future) by announcing a deal with Flextech and Rapido to produce NME TV.Nick Ryle, IPC’s head of TV development said, “For IPC Media, moving this influential and highly-regarded brand onto… Continue reading Flextech Deal Will Mean November Debut For NME TV
Shares in Granada Media tumbled today after a “significant” downgrade by Merrill Lynch wiped 21% from its 2001 profit forecast. Prices slipped almost 9% as the bank highlighted ITV advertising softness, “conservative accounting” for the United TV assets and additional digital new media costs as contributing factors in its decision. Carlton Communications prices fell by… Continue reading Granada And Carlton Stock Tumbles After Downgrade
The older woman recently became one of the latest targets for consumer magazine publishers, with a flurry of launches into this relatively unbroken sector. Over in radioland it seems that the older audience has also been pinpointed as fertile ground for new services. Much has been written about the untapped potential for advertisers in the… Continue reading Insight Analysis: Radio Stations Look To Older Listeners To Expand Reach
Silver surfers are tipped to be the next growth audience on the internet, according to the latest research from Forrester. By 2005, 3.2m retired people will be online in the UK and will present a huge opportunity to advertisers and online businesses. Increased leisure time and a love of communication are helping to push retired… Continue reading Silver Surfers’ Speed Catches Advertisers Unaware
The Incorporated Society of British Advertisers (ISBA) has given a cautious welcome to the agreement reached by the ITC and ITV which will see the limited return of ITN’s News at Ten (see News At Ten To Return To ITV). Unsuprisingly, the society welcomed the prospect of increased peaktime advertising and scheduling flexibility, but “continues… Continue reading ISBA Gives Limited Welcome To ITN News At Ten’s Return
