FTV, the holding company of Forecourt Television Limited is to raise additional funding of around £10m for ongoing development, primarily the installation of its television advertising systems in UK petrol station forecourts, by applying for its shares to be admitted to trading on AIM from this Wednesday.Forecourt Television offers advertisers the opportunity to buy spots… Continue reading Forecourt TV Prepares For AIM Listing
Consumers in the UK find television the most effective medium for advertising, according to new research from Initiative Media. In the pan-European study, TV came out on top amongst British people as the best deliverer for the majority of brand attributes, but the preferred medium was often determined by the product being advertised.Cars, for example,… Continue reading Medium More Important Than The Message, Says Study
Shares in Granada Media tumbled today after a “significant” downgrade by Merrill Lynch wiped 21% from its 2001 profit forecast. Prices slipped almost 9% as the bank highlighted ITV advertising softness, “conservative accounting” for the United TV assets and additional digital new media costs as contributing factors in its decision. Carlton Communications prices fell by… Continue reading Granada And Carlton Stock Tumbles After Downgrade
Shares in Granada Media tumbled today after a “significant” downgrade by Merrill Lynch wiped 21% from its 2001 profit forecast. Prices slipped almost 9% as the bank highlighted ITV advertising softness, “conservative accounting” for the United TV assets and additional digital new media costs as contributing factors in its decision. Carlton Communications prices fell by… Continue reading Granada And Carlton Stock Tumbles After Downgrade
The older woman recently became one of the latest targets for consumer magazine publishers, with a flurry of launches into this relatively unbroken sector. Over in radioland it seems that the older audience has also been pinpointed as fertile ground for new services. Much has been written about the untapped potential for advertisers in the… Continue reading Feature: Radio Stations Look To Older Listeners To Expand Reach
The turbulent effects on TMT stocks of Intel’s profit warning on Friday (see Sharewatch) appeared to have subsided somewhat yesterday, with many media shares remaining steady.An increase in share price was recorded at Telewest, which rose 7p during the day to end at £1.44. Cable & Wireless also did well, ending up 47p at £9.67,… Continue reading Sharewatch
IPC is living up to the ‘brands not magazines’ pledge made during its revamp earlier this year (see Bailey Says Brands Not Mags For IPC’s Future) by announcing a deal with Flextech and Rapido to produce NME TV.Nick Ryle, IPC’s head of TV development said, “For IPC Media, moving this influential and highly-regarded brand onto… Continue reading Flextech Deal Will Mean November Debut For NME TV
Channel 4’s hit show of the summer Big Brother is thought to have a lot to thank the internet for. The ability of eleven ordinary people locked in a house to draw some of the largest audiences the channel has ever seen (see Big Brother Finale Gives C4 Largest Ever Friday Night Audience) was greatly… Continue reading Big Brother Website Makes It Into August Top Ten
The latest figures from ACNielsen MMS’ CIA Medialab shows that while traditional advertising companies continue to feature strongly in the list of top advertisers, telecoms companies, which have been enjoying a boom recently, are increasing the momentum of growth.Only two of the top ten advertising spenders in the first six months of this year had… Continue reading Telecoms Companies Behind Adspend Growth
Friday was a bad day for media stocks, with share values falling for the majority of companies. One of the worst casualties was Emap, which fell 50p to £9.50 by close of trading, making it one of the poorest media performers of the week, down 12% compared to the previous Friday. SMG also had a… Continue reading Sharewatch
