Global advertising and communications company Cordiant Communications has this morning reported pre tax profits of £17.8 million in its interim results, an increase of 66% compared to the same period last year. Revenues for the group, which includes Bates Worldwide among its interests, were up 34.6% to £209m for the six-month period to the end… Continue reading Cordiant Reports Profits Up 66%
Online consumers do not trust internet-originated brands as much as online versions of established high-street brands when shopping on the internet. A new report by the Henley Centre for Siemens Communication and BT has also revealed that 50% of the most trusted sites in the UK are .co.uk sites.Sites such as whsmith.co.uk and www.marksandspencer.co.uk were… Continue reading E-Brands Must Work Harder Than High Street Brands To Gain Trust Online
Emap is planning to launch a teenage version of Elle magazine. Elle Girl will target sophisticated teenage girls who don’t feel catered for by existing titles.The teenage market has been gaining interest from publishers in recent weeks. Both Emap and Attic Futura announced plans to revamp their teen titles TV Hits and Bliss (see Launches… Continue reading Emap To Launch Younger Sister For Elle
BSkyB announced a five year web deal with football club West Ham yesterday (see BSkyB Signs Web Deal With West Ham). Shares in the broadcaster rose 2p, to end at £11.82.Switch Digital, the consortium which includes the Wireless Group and Capital Radio, has applied unopposed for the Central Scotland Digital multiplex licence (see Switch Digital… Continue reading Sharewatch
The government has relaxed a number of regulations surrounding outdoor advertising. The Department for the Environment, Transport and the Regions has announced changes to laws regarding the erection of advertisements in rural areas, which until now had been designated Areas of Special Control of Advertisements.Such control forbade advertisers from placing ads in the majority of… Continue reading Government Relaxes Rules Surrounding Outdoor Ads
Modern trends in family life have caused children to become more sophisticated in extracting pocket money from their parents, according to a new report by Datamonitor. The report also identifies a new sub-set within this age group – between the 3-9 year old category of ‘Children’ and the 14-17 year old category of ‘Teenagers’ is… Continue reading Feature: Survey Charts Rise Of ‘Tweenagers’ With Increased Spending Power
British Sky Broadcasting has announced a five-year deal with West Ham United football club to design, develop and maintain the team’s internet site. The agreement, which runs from the beginning of the 2000-2001 season, will see Sky revamp the content and design of the website.It will remain at its current location at westhamunited.co.uk and whufc.co.uk,… Continue reading BSkyB Signs Web Deal With West Ham
The last round of bidding for broadcasting rights to Premier League football matches not only raised unprecedented amounts of money for the league itself (see How The Premier League Will Cash-In On Kick-Offs), but also ushered in what could be the future for making profit beyond ad revenue when screening matches. NTL won rights to… Continue reading Viewers Will Resist Pay Per View TV, Says Survey
The Radio Authority has received one application for the local digital multiplex service licence for the Central Scotland area. Switch Digital, the consortium comprising the Wireless Group, Clear Channel, Capital Radio and the Carphone Warehouse, is the sole applicant for the licence, which will serve a population of up to 2.75 million listeners.The licence is… Continue reading Switch Digital Is Sole Bidder For Central Scotland Digital Licence
The last round of bidding for broadcasting rights to Premier League football matches not only raised unprecedented amounts of money for the league itself, but also ushered in what could be the future for making profit beyond ad revenue when screening matches. NTL won rights to show 44 matches as pay-per-view (PPV) events, but recent… Continue reading Insight Analysis: Viewers Will Resist Pay Per View TV, Says Survey
