GWR group’s new media arm, ecast ventures, is to offer new, highly targeted opportunities for advertisers on its internet-streamed radio stations. The technology, being introduced for the first time in the UK, will allow advertising to be inserted into the audio stream being broadcast via the internet, in order to target particular groups who are… Continue reading GWR Introduces Streamed Global Audio Advertising
Pearson is set to expand the US profile of its financial website ft.com thanks to the acquisition of a 20% stake in US business portal business.com (see Pearson Invests $30m In Business.com). News of the acquisition pushed Pearson shares up 68p to end at £19.19.The Wireless Group’s reported losses in its interim results (see Wireless… Continue reading Sharewatch
Broadband cable internet access is expected to accelerate its growth following under-performance so far. In the US broadband is predicted to grow by six times to 32 million users by 2003, according to eMarketer. Full growth has been stalled so far in US after internet service providers (ISPs) struggled provide broadband services and the costs… Continue reading Broadband Net Access Set For Growth In US
Ulster Television has reported an increase in profits as part of its half-year results. Profits before taxation are said to have reached £20.4m by June 2000. For the same period in 1999 they were £2m, due to £4.2m spent on restructuring. Advertising and sponsorship income increased by 12% to £20m, and counted for over 97%… Continue reading Ulster Television’s Profits Up As Prospect Of Granada/Carlton Take-Over Looms
Chairman and CEO of Bates Worldwide Michael Bungey has announced his decision to step down from his position in order to concentrate on his duties as CEO of Cordiant. This morning he announced a new management structure at Bates which he will oversee until his departure in twelve months time.“The pace of growth of the… Continue reading Bungey To Step Down As CEO Of Bates Worldwide
Home shopping data, such as Taylor Nelson Sofres’ Superpanel, is to be used by researchers in a new study for the National Readership Survey (NRS). The study aims to show how different titles accumulate readership over time.The objective is to produce an audience accumulation curve for each of the titles measured by NRS. This will… Continue reading New NRS Study Will Show Accumulation Of Readership
Trinity Mirror continued to benefit from a good set of half-year results (see Trinity Mirror Restructures Management, Reports Profits Up 15%), and was one of the best media performers over the week. On Friday, shares rose 2½p to £5.42½, up 3% week on week.The best media performer last week was Ulster Television, whose share price… Continue reading Sharewatch
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.Ulster Television and The Wireless Group release interim financial results.Jane O’Hara, managing director of Rajar, responds to Kelvin MacKenzie’s attack on its research methods (see MacKenzie Attacks Rajar’s ‘Widely Discredited’ Research Methods).Thursday A television viewing round-up for August will appear on… Continue reading The Week Ahead
Radio audience research body Rajar has responded to an attack on its methods made by Kelvin MacKenzie, chairman of the Wireless Group, in the Guardian newspaper two weeks ago (see MacKenzie Attacks Rajar’s ‘Widely Discredited’ Research Methods). The article accused Rajar of refusing to consider replacing the current diary system for audience measurement, which MacKenzie… Continue reading Rajar Defends Diary System Against MacKenzie’s Criticism
Pearson, which owns the Financial Times Group, has secured a 20% stake in Business.com. The deal will give FT.com information a prominent place on the US-based business news portal.The exact details of the deal have not been disclosed but it believed that Pearson paid $30m for a stake in the portal, which will showcase certain… Continue reading Pearson Invests $30m In Business.com
