Title launches are understandably considered to be the lifeblood of the magazine industry, pumping new life into tired markets, forging out new sectors and generally keeping the whole business ticking over. Launches are a vital, if costly, part of the magazine publishing process. Of course, as with the emergence of any new product, there is… Continue reading Feature: Better To Have Launched And Lost?
The website of the Guardian newspaper, Guardian Unlimited launched its first above-the-line brand campaign yesterday. Comprising a national 96-sheet poster campaign, it is designed to promote the site to a wider audience and reaffirm its position in the market.The posters, which will appear for the next fortnight, will each carry one of three statements, created… Continue reading Guardian Unlimited Launches Nationwide Poster Campaign
Natmags is to follow the route taken by rival magazine publishers (see Feature: Publishers Move Towards “Media-Neutral” Brands) and group its titles according to their audience or advertising market. The new structure, due to take effect from 1 October, will also see responsibilities for publishing and advertising sales divided into separate functions.“We need to make… Continue reading Natmags Announces New Brands-Oriented Structure
Pre-tax profits of £104m at the UK’s largest regional newspaper group, Trinity Mirror, were this morning overshadowed by the announcement of the resignation of group managing director, Roger Eastoe (left). A management restructure ensued which included the creation of a new senior executive position.Eastoe is to leave the company at the end of this month… Continue reading Trinity Mirror Restructures Management, Reports Profits Up 15%
Swearing. It’s not big, it’s not clever, but we all do it. But does that mean children should be exposed to it? This was one of the sticky issues faced by the Advertising Standards Authority (ASA) this month.One of the rulings made by the ASA centred around the word “crap”. BBC 1 obviously deems the… Continue reading ASA Shows Mixed Response To Rude And Nude Ads
The BBC has appointed Lorraine Heggessey as the new controller of its flagship channel, BBC 1. The promotion from her current position as joint director of factual and learning, comes after it was announced that Peter Salmon is to leave the position to become director for sport (see Salmon Appointed BBC Director Of Sport).Heggessey comes… Continue reading First Woman Appointed As BBC1 Controller
The Advertising Standards Authority (ASA) has told ISPs that they should no longer describe their services as “free” unless all aspects of them really fit that description.The ASA is thought to have received numerous complaints about ISPs which promote free subscriptions or free calls, only to charge customers for other elements within the service. “Are… Continue reading ASA Tightens Rules Surrounding ISP Advertising
Peter Salmon, controller of BBC 1, is to step down from his current job and take on the role of director of sport. The role is newly created and will see Salmon become a member of the BBC’s executive committee.The BBC’s flagship channel was criticised in the governors’ annual report earlier this year (see BBC… Continue reading Salmon Appointed BBC Director Of Sport
Tempus Group has announced pre-tax profits of £10.5m for the six months to 30 June 2000. This figure is up 42% on last year’s and caused Tempus chairman Chris Ingham to comment, “Tempus has delivered a very strong performance in the first half of 2000 and we are delighted at the progress being made across… Continue reading Tempus Group Reports Strong Performance In Interim Results
A final decision has been made on which companies will make up the core shareholders of the Digital Radio Group (DRG). Former rivals for digital multiplex licences GWR Group, The Wireless Group and SMG had already decided to team up to bid for five regional licences (see Former Rivals Team Up For Next Round Of… Continue reading Digital Radio Group Announces Final Shareholder Line-Up
