The PPA, IPA and ISBA have announced the launch on 23 March of a major new project, the Quality of Reading Survey (QRS), which aims to provide new readership data to the advertising industry.The £500,000 survey, conducted by NRS contractor RSL, will present quality of reading data for major consumer magazines and most newspaper sections,… Continue reading Readership Survey Gets Ready For Launch
Highbury House Communications is preparing to launch the UK version of one of the world’s largest-selling annual magazines – the Sports Illustrated Swimsuit Issue.The UK edition, which will appear on April 2 1998, is aimed at 18-35 year olds with an expected male/female split 70/30. With a cover price of £2.95, it will be perfect… Continue reading Sports Illustrated Gears up For Launch
On 28 January in the European Parliament Roy Perry MEP (EPP, UK) called for fast action at an EU level and for formal discussions to take place on press intrusion and the role of European media. Perry noted that it was now five months since the issue of press intrusion had been referred to an… Continue reading EU: Press Intrusion Debate
In the state of Florida outdoor advertising of tobacco products will disappear this coming week, following a move by the tobacco industry to comply with recent legislation banning outdoor advertising. The ban is part of Florida’s $11.3 billion legal settlement with the tobacco industry.
The EC is considering examining for possible anti-trust infringements the cable TV and telecommunications service providers Cable I Televisio de Catalunya (CTC) in Catalonia. In one of the first uses of Article 85(1) of the EC Treaty on anti-trust grounds, the Commission will investigate the corporate concentration involved in the control of CTC by a… Continue reading EU: Catalan TV Under Scrutiny
The Producers Alliance for Cinema and Television and the Periodical Publishers Association have announced their joint commitment to encouraging the production of “masthead” programmes, programmes produced as joint ventures between print publishers and TV producers. Since March 1997 the ITC has permitted the production and broadcasting of such programmes on non-terrestrial channels in Britain. The… Continue reading UK: Masthead Programming
The Irish Times website received 4.25 million page impressions from 396,131 users during October 1997, according to figures from ABC //electonic.The website, which can be found at http://www.irish-times.com/, is the first Irish newspaper to receive an ABC //electonic certificate.ABC //electronic: 01442 870 800
IPC has announced its first new magazine launch as an independent company (subscribers see IPC Magazines Gains Independence). Living etc is described as a “home magazine with personality, vitality and spirit” and is aimed at “design conscious, aspirationally stylish women (and men) in their twenties and thirties.”The title goes on sale on March 6 and… Continue reading IPC Announces New Title
“If electronic cash transactions are to increase in future, the question of consumer protection cannot be left to wait. Customer confidence is a major problem for these new methods of payment. This is why our committee believes the Commission’s paper has come at just the right time and why we have given it our unanimous… Continue reading EU: Electronic Cash Rules
The ITC has announced that Channel 4 is to pay £89.9 million to the ITC for distribution to ITV licensees under the statutory arrangements of the Broadcasting Act 1990. The Act states that where Channel 4’s revenue exceeds 14% of the total television qualifying revenues of ITV, Channel 4, Channel 5 and S4C, 50% of… Continue reading Channel 4 To Pay ITV Statutory £90m
