Commercial radio in the UK appears to be set for an advertising boom in 1998. According to the Radio Advertising Bureau, which conducted a survey of 307 advertisers and marketing directors, 63 per cent plan to increase their spending on radio advertising. Commercial radio advertising revenue reached £100 million for the last quarter of 1997,… Continue reading UK: Radio Spend To Increase
Nkosazana Zuma, health minister, has said that the government is considering introducing legislation to ban smoking in public places and places of work, and also to ban tobacco advertising, sponsorship and promotions.
The board of Adscene, the regional press publisher, has announced that it is to split the role of chairman and chief executive. As a result, Harry Lambert is to stand down as chief executive and become non-executive chairman while David Fordham will move from managing director to chief executive.Lambert commented: “One of our key objectives… Continue reading Appointment Briefs
The Advertising Association hosted a meeting on 10 February on the issue of car advertising. Attended by representatives of the advertising industry and officials of the UK Department of Transport and of the European Commission, it examined UK Presidency proposals for pan-EU guidelines on car advertising. The meeting was told by the EC delegates that… Continue reading UK: AA Holds Meeting
On 1 June this year new controls will come into force concerning outdoor advertising in Britain. Under the new procedure, if the Advertising Standards Authority (responsible for all adjudications in non-broadcast advertising in the UK) upholds a complaint against a poster for breaching rules on taste, decency or social responsibility, a “poster alert” will be… Continue reading UK: New Outdoor Controls
In the Philippines new legislation is being prepared which will prohibit all advertising of tobacco products in print and broadcast media within four years.
At a meeting of Internal Market ministers in Cambridge on 13 February the vexed issue of infringement proceedings was raised in the context of a discussion concerning non-legislative aspects of the internal market action plan. Lord Simon, the UK’s minister for trade and competition in Europe, argued strongly in favour of strengthening the single market… Continue reading EU: Internal Market Reviews Cases
The Advertising Association has written to the UK Government to protest against the proposed consolidated text of the revised European convention on transfrontier broadcasting. It is particularly concerned about Article 24A of the revision.The Advertising Association holds that this revised article “is the first documentary and legislative departure from the principle of country of origin,… Continue reading EU: AA Protest At Convention Compromise
There are now more than 2m users of the Internet in France and the number is growing by 7 per cent a month, according to new market research by the French consultancies Sofres and Mediangles. Advertising on the Internet in France is expected to double and perhaps even triple in 1998, from a total value… Continue reading FR: Internet growth
Venture capital group Candover is rumoured to be the favourite bidder for United News & Media’s northern titles, which have been up for sale since December (subscribers see UPN Titles Up For Sale – Again). According to reports in the weekend broadsheets a deal for the titles, which include the Yorkshire Post , is set… Continue reading Candover Favourites To Buy Northern UNM Titles
