Mobile phone company One 2 One has secured a one year deal with Virgin Radio to sponsor the Virgin 1215AM ‘Traffic and Travel’ bulletins. The sponsorship is worth in the region of £750,000 and begins on 9 March.The deal was negotiated by Dan Levitt at Motive, on behalf of One 2 One, and by Virgin… Continue reading One 2 One Association With Virgin
Gaylord Entertainment has announced that it will be closing its CMT Europe cable network on 31 March 1998. The US company said that the 24-hour cable country music channel was “unprofitable.”Carl Kornmeyer, president of Gaylord’s Communications Group, said: “CMT’s format of providing country music videos via satellite 24-hours-per-day has resulted in losses of about $10… Continue reading CMT Europe To Close
Eastenders has now been driven to try and match the depth of trauma that the residents of Weatherfield have been wallowing in for the past couple of weeks. Sanjay is the first victim, having seemingly ‘disposed’ of his pint-sized peril of a wife Gita. The police in Eastenders are pathetically unrealistic, all with the very… Continue reading TV Viewing Summary W/E 25/01/98
VNU Business Communications’ break into the consumer computer magazine market is set begin on 26 February when Computeractive hits the newsstands. The £4 million launch which was announced last month (subscribers see VNU Spends £4m On New Title) is intended to “radically change the nature of the computer magazine market,” says VNU.Computeractive will have a… Continue reading VNU’s Computeractive Readies For Launch
The Daily Mail is running a direct marketing campaign alongside its current TV promotion in order to attract ABC1 women to the newspaper.The below-the-line campaign offers vouchers and an edition of the Diana: The Untold Story partwork currently being included with the main paper. The promotion is targeting nearly 500,000 women earning more than £30,000… Continue reading Daily Mail Push To Attract ABC1 Women
Electronic publishers and creative designers On Demand Information (ODI) suspended trading in its shares on Monday 2 February as the group was unable to publish its annual financial results due to discussions with potential buyers.ODI announced on 29 August 1997 that its was seeking offers for the group and had intended to sell the company… Continue reading On Demand Information Suspends Shares Awaiting Sale
A questionnaire distributed by the Radio Advertising Bureau (RAB) to a number of marketing directors and advertisers has found that they wish to increase spend on commercial radio in 1998.63% of the delegates at the Marketing Forum ’97 said they planned to increase their spend on radio advertising.The average annual marketing budget of these delegates… Continue reading Advertisers To Spend More On Commercial Radio In 1998
The Independent has launched Travel Online, a website guide to travel news and information featuring archived material from The Independent and The Independent On Sunday.The site, at http://www.independent.co.uk/travel, is produced in collaboration with Glenfiddich’s Guide of Guides, the online travel resource created by Brann Interactive. The Guide of Guides can be found at http://www.glenfiddich.com.Glenfiddich Marketing:… Continue reading Independent Launches Travel Website
Future Publishing is revamping T3 for its March issue, which goes on sale on 12 February. The title is to receive an investment boost and will become bigger in size, going to super A4 size, with an increase in pagination, from around 116pp to 156pp.The increase in size is accompanied by a drop in cover… Continue reading New Look For T3 Magazine
A new ITC report called Television: The Public’s View 1997, shows that the nation’s television viewing habits are slow to change as many viewing statistics remain very similar to the 1996 survey.87% continue to watch television at some point every day in an average week, and the average amount watched remains 26 hours a week.… Continue reading Channel 5 Turns Out Better Than Expected
