A study conducted by the Daily Telegraph into the readership habits of those who subscribe to an advance payment scheme, compared to readers who buy the paper at newsstands, has shown the former to be more loyal and avid readers.The questionnaire was mailed to a random sample of 2,556 Advanced Payment Programme subscribers and 3,246… Continue reading Newspaper Subscribers More Loyal, According To Survey
Channel 4 has announced that the first sports programmes to carry Volkswagen sponsorship (subscribers see Volkswagen To Sponsor C4 Sport) will be NBA Basketball and Football Italia from April onwards. The sponsorship will roll out across other strands as the calendar is confirmed.The partnership is also planned to extend to joint ventures with websites, off… Continue reading C4 Announces First Sports To Carry VW Sponsorship
A number of journalists from Everywoman, which closed in 1996 after an expensive court case, have set up a company called Agender and launched a women’s title called Sybil this week.Editor Lorna Russell insists that the title will steer clear of offering advice on fashion and how to catch and keep men or women, but… Continue reading Ex-Everywoman Team To Launch New Women’s Mag
At its Council meeting yesterday, the IPA elected Walker Media Ltd into membership. This brings the total number of agencies in IPA membership to 211. Twelve personal members were also elected.http://www.ipa.co.uk/IPA: 0171 235 7020
U.S. media conglomerate Clear Channel Communications has made an agreed takeover offer for the UK’s leading billboard advertiser, More Group, for £446 million. If the deal is completed, Clear Channel will become the largest outdoor advertising operator in the world. Clear Channel also owns 185 radio stations and 18 TV stations.More Group, which owns the… Continue reading Surprise Takeover Of More Group For £446m
Titanic, The Jackal, Starship Trooper and Devil’s Advocate helped boost January’s cinema admission to 14.53 million, an increase of 23% on the same month last year. The average weekly admissions for the month came in at 3.28 millionSubscribers can access the Cinema database by selecting “Cinema” from the drop-down box at the top of this… Continue reading Cinema Admissions Rise 23% In January
Channel 5 will be running a dedicated science-fiction weekend on April 4th and 5th. The event is to be sponsored by Columbia’s Men In Black film, which is released four days later on video.Highlights include Steven Spielberg’s director’s cut of Close Encounters of the Third Kind, Jeff Bridges in Starman, a specially themed Mag and… Continue reading C5 To Run Men In Black Weekend
Overall readership in the national newspaper market fell 3% year on year to 72.657 million during January, an actual fall of 2.317 million readers.It was two tabloid papers, the Daily Star and the People, which showed the largest year on year falls, with respective drops of 12.4% and 9.1%.The Times showed the best individual rise… Continue reading National Newspaper NRS – January
A report by The Billett Consultancy claims that the great demand for ABC1 audiences by advertisers has caused ITV to overtrade in this area resulting in the provision of more discounts than its inventory will allow for. The ramifications of this are that other advertisers are effectively subsidising the ABC1 discounts.The increase in demand for… Continue reading ITV Underestimates Ad Demand For ABC1 Audience, Says Report
Dishy Dr Doug’s dad died in E.R. this week, meaning that the whole episode was set away from the hospital. 3.45 million people tuned in to see Doug and Mark Green travel down to Mexico to collect the body and have some male bonding along the way. Over recent weeks the once mighty American import… Continue reading TV Viewing Summary w/e 22/02/98
