In the TV magazine sector Sky TV Guide showed the highest circulation figure for this period, but it is Cable Guide and Home Entertainment that showed the greatest percentage increase in circulation compared to last year’s figures. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change % Change Cable Guide 908,187… Continue reading July-December 1997 – TV & Cinema Sector
The pressing question of how (and why) to audit websites was addressed at the MRG meeting last night by Richard Foan from ABC //electronic and Mike Reed from BPA International. Both non-profit-making companies are using their history and knowledge of auditing print media in developing what they hope will be a ‘common currency’ for the… Continue reading MRG Evening Meeting: Website Auditing
Emap’s New Women magazine achieved the highest circulation with an increase of 23.84% on the same period last year. It’s Bliss and Period Living contributed to Emap’s success with increases of 37,513 and 21,492 copies respectively.Unfortunately for Emap they had to have one hitch which was Looks magazine continuing its fall with a drop of… Continue reading July – December 1997 ABCs – Women’s Monthlies
This six monthly period saw Somerfield Magazine enjoy an impressive first July – December audit as its main rivals all suffered losses. Indeed Good Housekeeping lost over 30,000 buyers, whilst percentage wise House Beautiful slipped 8% and World of Interiors dropped 5%. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change… Continue reading July – December 1997 – Home Interest Magazine Sector
The biggest developments in the music magazine sector year on year perhaps surprisingly fell in the ‘teeny-bopper’ area of Smash Hits and Top Of The Pops magazines. Both of these titles showed a dramatic circulation increase compared with ABC figures from July-Dec 1996.ABC Comparisons, Jul-Dec 1996 – Jul-Dec 1997 Title Jul 96 – Dec 96… Continue reading July-December 1997: Music Sector
The latest ABC figures show that only two titles in the women’s weeklies sector have improved their circulation year on year and the sector as a whole has actually shown a year on year drop of 355,206. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change % Change OK Magazine… Continue reading July – December 1997 ABCs – Women’s Weeklies Sector
Some sports sector titles audit their circulations yearly, whilst the rest are six monthly. Looking firstly at the yearly audits (the periods Jan-Dec 1996 to Jan-Dec 1997), the biggest change is a large drop in circulation for Coarse Angling. This title lost just over 17% of its circulation year on year, taking its figure to… Continue reading July-December 1997 ABCs – General Sport
Consumer interactive services markets in the UK will be transformed by the advent of digital TV, but the Internet will also be unrecognisable by 2002, according to a new report from Datamonitor, Consumer Interactive Services in the UK.The report says that interactive services will be the major differentiator in the digital TV markets. For example,… Continue reading Interactive Services To Be Revolutionised By 2002
IPC’s Circulation Department is planning to merge with the MarketForce Account Management team to create a new department at Tottenham Court Road.It will be headed by David Greene, who is appointed circulation marketing director from March 1. Currently IPC’s circulation director, Greene will join the MarketForce board and will take responsibility for the development of… Continue reading IPC And MarketForce Announce Merger
With the exception of Auto Trader the motoring magazines were fortunate enough not to suffer much with year on year losses being recorded. It was mostly good news for this sector. Significantly, where Auto Trader lost out Exchange & Mart (rising by 20.43%) and Auto Express (up 23.97%) made large gains. Title Jul 96 –… Continue reading July-December 1997 ABCs – Motoring Sector
