The Direct Marketing Association has published three new sets of guidelines for its members, concerning: best practice for responsible sampling; best practice for catalogue and home shopping; and inserts.DMA: 00 44 171 321 2525
The Mirror Group has sold its 46% stake in the Independent newspapers, it has just emerged.The Irish-based Independent Newspaper group has made a cash offer for the 54% of Newspaper Publishing, which owns the Independent and Independent On Sunday , it does not already own. This values the publisher at just over £6 million.More details… Continue reading Independent Gets New Owner
The Radio Authority will tomorrow advertise a new ILR licence for the town of Coleraine, in County Londonderry, and the surrounding area. The FM licence will serve an adult population of around 30,000.The closing date for receipt of applications is Tuesday 30 June 1998 and the Radio Authority expects to make its decision some time… Continue reading New Radio Licence For Northern Ireland
The total national newspaper market experienced a year on year fall of 1.8% to 27,964,781 for September-February, with the tabloid papers again showing falls across the board.September-February National Newspaper ABC Comparisons Title Sep 96 – Feb 97 Sep 97 – Feb 98 Actual Change % Change Daily Mail 2,110,476 2,259,563 149,087 7.06 Daily Star 754,740… Continue reading National Newspaper ABC Summary – February
IPC Magazines is relaunching its Women & Golf title on 12 March by giving it a new logo, glossy cover and increasing the pagination to 84 pages.IPC bought the golf title from Focus Publishing in November (subscribers see IPC Acquires Golf Title) to sit alongside its existing Golf Monthly.Of the relaunch editor Jane Carter explains:… Continue reading Women & Golf Magazine Gets Relaunched
The scale of the problems facing the new owners of the Independent titles is clearly evident from the large drop in sales both newspapers have faced during the 1990s.ABC figures from 1990 to 1998 for the Independent reveal a drop in sales from 411,378 for July-December 1990 to 255,324 for August-January 1998. The Independent On… Continue reading Tough Test Ahead For Independent
Granada Sky Broadcasting (GSB) is changing the name of its Good Life channel to Granada Breeze as from 1 May. Granada boasts that the channel will be the first cable and satellite channel to offer live programmes every day of the week.The change is part of a plan by Granada to create ‘the top women’s… Continue reading GSB Aims To Create Top Women’s Channel
Lyons Cakes has been announced as the sponsor of Channel 4’s Countdown show. The deal, signed for an undisclosed sum, will begin on 18 May. It was negotiated by BBJ on behalf of Manor Bakeries, which owns Lyons Cakes.Richard Moss of Lyons Cakes said: “We believe the link is perfect. The audience profile matches that… Continue reading Lyons Signs Countdown Sponsorship Deal
Latest data from the ITC shows that one in ten UK households now takes its television service through a broadband cable supplier. As of 1 January 1998, 2,374,000 homes were connected to cable TV.The ITC says that 1997 was a record breaking construction year for the broadband cable industry: on 1 January 1997 8.3 million… Continue reading One In Ten UK Homes Takes Cable TV
Flextech, the programme provider for cable and satellite, has decided to effectively close its TCC channel on 4 April. TCC, which was the nation’s first dedicated children’s channel, will cease broadcasting whilst Flextech’s teenage channel Trouble will receive an extra five hours of programming.From 4 April Trouble will transmit from 7am to 8pm seven days… Continue reading Flextech Merge Children’s Channels
