The Advertising Association is organizing a meeting on 10 February between representatives of trade groups in the advertising and media sectors and the EC and UK government officials, in order to consider the current attitudes and future plans of the EC for car advertising. EC officials have suggested that various car advertisements in the UK… Continue reading UK: Meeting On Car Advertising
A new and revised edition of the Hungarian Code of Advertising Ethics has been published. The code is available from the Hungarian Advertising Association in Budapest, telephone 00 361 322 0640.
ITV’s new Ice Warriors show pulled in an encouraging average audience of 8.17 million viewers, according to unofficial overnight data. This is a TVR of 15. The show it replaced, Gladiators, normally attracts an audience of around 7 million.Ice Warriors, which is sponsored by 7-Up, had an ABC1 Men TVR of 10.6, 13.4 TVRs for… Continue reading Ice Warriors Makes Debut With 8 Million Viewers
1997 proved to be successful for the cinema industry with admissions rising 12.5% on 1996. The release of major films including Stars Wars, Jurassic Park – The Lost World and The Full Monty contributed strongly to this.January and February were down on 1996 but March showed an increase of 7.3% up to 11,934,000. This was… Continue reading Cinema Industry Round-Up 1997
EMAP Online has launched Aloud.com (http://www.aloud.com), an online entertainment booking service.Using Aloud.com’s secure transaction facility, Internet users are able to find and buy online tickets for a range of rock, pop, festival, ice shows and other live events UK-wide.“This is the latest move in our mission to make the Internet more useful to more people… Continue reading EMAP Launches Online Booking Service
Just about the biggest TV Industry event of the year was of course the launch of Channel 5. It was always going to be controversial and the media certainly piled on the pressure in the build up to the fifth button on our remote controls coming alive. Even the Spice Girls were called in as… Continue reading TV Industry Round-Up 1997
Troubled advertising agency, GGT Group, is in talks with US media giant Omnicom which may see Omnicom performing a £150 million takeover.The loss of the £80 million Procter & Gamble account for GGT’s US arm Wells BDDP (subscribers see GGT Rocked By P&G Loss), has sent the Group’s share price tumbling and has prompted the… Continue reading GGT In Talks With Omnicom
1997 saw another year of growth in the number of homes able to receive a cable service and by the 1st October broadband cable services had become available to over 10 million homes in the UK according to ITC figures. Over 2.2 million broadband homes now receive a cable TV service, which gives it a… Continue reading Cable And Satellite Industry Round-Up 1997
The national newspaper market experienced a varied year, being characterised by major redesigns, new supplement launches, more voucher/subscription schemes and a major brouhaha throughout the beginning of the year between the ABC, the Times and the Telegraph over how “special offer” newspaper editions should be recorded on the ABC.Both of the newspaper companies complained to… Continue reading National Press Industry Round-Up 1997
Cable And Satellite Industry Round-Up 1997Cinema Industry Round-Up 1997National Press Industry Round-Up 1997Radio Industry Round-Up 1997TV Industry Round-Up 1997
