US research firm Arbitron is to acquire London-based Continental Research whose clients include the COI, AMV.BBDO and Royal Mail.The move represents the first stage of Arbitron’s plans to expand beyond North America, focusing initially on Britain and continental Europe. It is also hoped that Arbitron will now have an improved chance of winning the contract… Continue reading Arbitron Buys Continental
The Saturday edition of the Daily Telegraph is to take on a new look from January 3, which will coincide with a new Saturday Times package (subscribers see The Saturday Times Gets Repackage And New Section).As well as increased pagination and more use of colour, the newspaper will be reorganised into five sections: news and… Continue reading New Look For Saturday Telegraph
This week is the last week to grab the chance of winning a Nintendo 64. If you haven’t yet filled out the MediaTel questionnaire then do so post-haste in order to be entered into the draw. Good luck…
The dispute over the new ITV sales strategy (subscribers see IPA Urges Against ITV Network-Wide Share Deals) appears to have been settled after a compromise was reached with the IPA.The three ITV sales houses have now said that they will base deals on individual sales house’s share of total broadcast, unless a client states otherwise.… Continue reading ITV Sales Strategy Settled
This week’s main feast from the BBC was born in the form of five nightly episodes of Eastenders. The main theme was Ian Beale’s little jaunt to Italy in an attempt to right the wrongs done unto him by that ‘flaming jezebel’ of an ex-wife Cindy and ‘get the kids back’. The Mitchell brothers were… Continue reading TV Viewing Summary W/E 16/11/97
Capital Advertising, the new Capital Radio sales outfit formed from the disbandment of Media Sales and Marketing (subscribers see Capital Buys Virgin Radio), opens its doors today and sales director Fru Hazlett is hopeful that the new outfit will be able to be successful not only in its own right but will also help to… Continue reading Interview – Fru Hazlett, Group Sales Director, Capital Advertising
The Independent Television Commission has revised its Code of Advertising Standards and Practice to require advertisers to indicate the total price of goods which are to be paid by instalments. The change to the price claims rule takes immediate effect.The ITC believes that showing on-screen the full price payable for goods when paying by instalments… Continue reading ITC Changes Ad Code
C5 has announced the appointment of Jim Hytner as its new director of marketing and communications.Hytner is joining from BSkyB, where he is marketing director, to develop the strategy for 5’s next phase of development. He will join in early 1998.The appointment follows the departure of David Brook to Channel 4 as director of strategy… Continue reading Hytner Leaves BSkyB For C5
Flextech, in partnership with travel tycoon Harry Goodman, will be launching a travel channel on cable and satellite where viewers can book holidays via their TV screens.The as-yet unnamed channel, in which Flextech has taken an 87.5%, is expected to launch early next year.Flextech: 0171 299 5000
IPC’s Amateur Photographer magazine will be publishing the entire set of photographs from the 1998 Pirelli Calendar as a special one-off supplement in its November 29 issue.The title, on sale November 27, will cost £2.00 and also have 20 copies of the calendar to give away to readers. For the first time, the calendar will… Continue reading One-Off Supplement For Amateur Photographer
