In further staff preparations for a scheduled January relaunch (subscribers see Sunday Business Winding Up To Launch), the Sunday Business has recruited the core of its new ad sales team. The paper’s advertisement director Peter Gould has rounded together a number of ex-colleagues from the Evening Standard along with new staff to complete the team.… Continue reading Sunday Business Consolidates Ad Team
Reed Elsevier, in an update on its trading position, has said that it expects to sell off its IPC magazines business in early 1998. Despite rumours that the arm may be bought by an IPC management team, led by chairman John Mellon, Reed say that they are still reviewing “available options”.The publishing group also said… Continue reading Reed Expects IPC Sell-Off By Early 1998
ITV and Cable & Wireless have teamed up to create a new project in the development of direct response on-screen advertising. Call ITV will allow advertisers to all use a generic telephone number, 0870 3333 333, which all viewers can call to be transferred to the appropriate telemarketing service. The technology of handling these calls… Continue reading ITV Develops Direct Response Advertising
Reuters has announced that it will be implementing a capital reorganisation which will return £1.5 billion of surplus capital to shareholders. The reorganisation will involve the creation of a new holding company, Reuters Group PLC, which will then acquire Reuters Holdings PLCThe company said the return reflects the “continuing success” of its policy of focusing… Continue reading Windfall For Reuters Shareholders
The blatant pinching of big company brand names to use as Internet sites just for fun has come to an end, as a court ruling has demanded that all adopted trade names must be handed over to the big guys. As you may remember from a previous Web Round-Up, a couple of likely lads going… Continue reading Web Round-Up W/E 05/12/97
The Media Research Group is holding a media research computer fair at JWT on Friday 5 December. It will begin at 11:30am and close at 3:00pm and is free for all MRG members.Companies taking a stand will include: BMRB, MediaTel, SP Consultants and Taylor Nelson AGB.The MRG website can be found in the new Media… Continue reading MRG To Hold Research Computer Fair
A new survey by technology analysts Datamonitor claims that 11% of the UK will have the set-top boxes required to receive digital television by 2002. These boxes will be capable of fully interactive television. The report also claims that only Spain and France will have higher set-top box penetration than the UK by 2002, despite… Continue reading UK Digital Set-Top Box Penetration 11% By 2002
Only seven national newspapers experienced year on year June-November ABC increases, with the Sunday Telegraph again storming ahead with a massive 18% rise to 883,505 copies sold. The FT also had a good month, with an increase of just under 10% to 326,036. Title Jun 96 – Nov 96 Jun 97 – Nov 97 Actual… Continue reading National Newspaper ABC Summary – November
The Advertising Association (AA) has submitted a number of policy recommendations for the UK Government to consider during its Presidency of the EU which begins in January. The AA believes that the UK Presidency should use its influence in the European advertising sector to: Encourage cross-border self-regulation, and deliver a vote of confidence to the… Continue reading AA Policy Recommendations For Europe
The Sunday Telegraph will be revamping its magazine supplement in early 1998 with a new look and a seven day listings guide. The RX health supplement, which only launched in April this year, will also be incorporated into the new Sunday Telegraph Magazine.Subscribers can access Press Planner by selecting “Press” from the drop-down box at… Continue reading Sunday Telegraph Magazine Gets Revamp
