Publisher Dennis & Beyond has secured the contract to publish the customer magazine for CompuServe, the online service provider, which has over 400,000 UK members. Jo Weatherall will be the new publisher.The title was previously published by Emap.Dennis & Beyond: 0171 637 7931
How will Channel 5 now develop?The speaker for this part of the conference was Dr Stephan Buck who is group research director of Taylor Nelson AGB. He started by saying that it had been widely accepted that the station had not exactly got off to a spectacular success but it was too early to be… Continue reading Admap Conference â Channel 5 Six Months On: Firecracker or Damp Squib? (Part II)
The Radio Authority has said that it intends to advertise the national digital multiplex in March 1998, with guaranteed capacity for the three national commercial stations as well as five or six other services.The advertisement of local digital licences will then get under way as soon as the mix of programme formats to be provided… Continue reading Radio Authority Announces More Digital Details
Bristol United Press has announced pre-tax profits of £6.9 million for the six months to September, up from £4.2m last year. Turnover grew from £31.2m to £33.8m.BUP said the increases were due to a growth of 13% in ad revenue, with recruitment ads doing particularly well, and favourable newsprint prices. However, chairman James Evans said… Continue reading Good Results At Bristol United Press
Scottish Media has raised almost £8 million by selling the investment properties that came with its acquisition of Grampian Television (subscribers see STV And Grampian Merge).The £7.9m deal will see Aberdeen-based property developer, Esson Properties, buy Glenburnie Properties.Scottish Media Group: 01224 846846
According to unofficial overnight estimates, Channel 4’s premier screening of Trainspotting was watched by a peak audience of 4.26 million individuals, which is a TVR of 7.7.The average audience was just over 3 million and attracted a peak ABC1 Adult audience of 1.8m. The film was particularly popular in the C4 Northern and Southern macro… Continue reading 4 Million Viewers For Trainspotting
Keith Edwards, marketing director of Benckiser Ltd whose products include Finish, Vanish and Scale Away told the “Winners & Losers in the Television Marketplace” conference about the effect Channel 5 had on sales of Finish Dishwasher Cleaner. Benckiser had taken the decision to advertise Finish on television for the first time because sales of the… Continue reading Admap Conference â Channel 5 Six Months On: Firecracker or Damp Squib? (Part I)
David Peters, broadcast director at TMD Carat, began by pointing out a few important considerations in the context of the wider picture of digital television. Firstly, the number of people watching TV is not growing. In fact, on the contrary, audience sizes have been decreasing throughout the nineties, and on the whole, the total amount… Continue reading Admap Conference â Planning And Buying Advertising In The Fragmented Future
Euromoney Publications has announced a rise in pre-tax profits from £25.5 million to £30.3m in the year to September. Revenue increased from £104.2m to £131.1m in the same period.The strong pound however cost £1.3m in lost profits. Euromoney said that the economic problems in Asia and other emerging markets arose late in the year and… Continue reading Good Results At Euromoney
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Round-Up – October
