More Industry News articles
BBC Family Life is yet another magazine targeted at ABC1 women. However, it claims to be the first magazine to reflect all aspects of family life and is aimed towards the younger mother with primary school aged children. The magazine is broken into various different sections including the ‘usuals’ such as family health, food, education,… Continue reading First Issue Review – BBC Family Life
The Hong Kong stock market crisis last week hit Cable & Wireless hard as the telecommunications company has a substantial interest in the region. On Tuesday its price fell 16 to 517p, dropped 27p on Wednesday to reach 490p and then a further 17p on Thursday.The Mirror Group initially rose 5 to 219.5p on Tuesday… Continue reading Sharewatch W/E 24/10/97
Monday Cable and satellite channel UK Living changes its name today to become simply Living as part of a general revamp.Reviews of BBC Family Life and Beautiful Living will appear on Newsline.Thursday Future publishing are expected to launch No Limits World, a 132-page sporting title.TeleWest announce third quarter financial results.Saturday The BBC/Flextech channels, under the… Continue reading The Week Ahead
A quick flick through the pages of Beautiful Living reveals a world full of obscenely rich people who are unnaturally preoccupied with the decorative and aesthetic perfection of their homes ‘(not houses)’. An examination of the market position chart confirms that the Beautiful Living test issue readers are younger, richer and, presumably, more unbearable than… Continue reading First Issue Review – Beautiful Living
Revenue According to agency estimates total terrestrial TV revenue for September came in at £212.54 million. Of this ITV brought in £156.71m, up 10.5% year on year, and C4 £46.8m, up 8.8%: this puts the revenue ratio between the two at 77:23. There was a large month on month revenue increase at C5, where there… Continue reading TV Round-Up – September
The ITC has today launched a public consultation exercise which proposes to reinforce Channel 4’s commitment to innovation, increase its original production and programme commissions from outside London, reduce its repeats and create further investment in film production.The main point of the ITC plan is to increase originally produced programmes from 53% in 1996 to… Continue reading ITC Calls For More Original C4 Programmes
Cable company Flextech are expanding into the world of home shopping with the launch of their Screenshop service. Screenshop begins this month on a number Flextech’s cable services, and the company plans to extend Screenshop’s reach with a 24-hour digital service by the end of 1998.Screenshop is the European arm of HSN Direct which pioneered… Continue reading Flextech Plan Digital Home Shopping
A report unveiled at the 1997 PPA Magazine Subscriptions Day, entitled Subscription Marketing Practices, indicates the subscriptions market is vibrant and optimistic. Conducted by Wessenden Marketing, the research investigates the industry’s approach to the subscriptions market drawing on questionnaire responses from forty-seven companies.The results show that subscriptions are becoming more significant for a publisher’s circulation… Continue reading Vibrant Magazine Subscriptions Market