Auto Trader‘s Website has been given an ABC audit for August 1997 which shows 1,030,520 page impressions for the site.Lee Williams, new media manager, Auto Trader said ‘The ABC //electronic certificate can now give advertisers the confidence in the massive volume of Auto Trader Interactive’s unique audience.’http://www.autotrader.co.uk/interactive.html
Cinema admission figures for August reveal a 5.4% year on year increase in average weekly admissions, up from 3.69 million to 3.89 million. Total admissions for the month stood at 17.208 million compared to 16.331 million last year.Source: CAA/EDISubscribers can access the Cinema Database by selecting “Cinema” from the drop-down box at the top of… Continue reading August Cinema Admissions Rise 5.4%
Pay Per View football is forecast to bring in £450m of revenue a year by 2003/4, according to a new report from Fletcher Research and Oliver & Ohlbaum.This sum is significantly less than previous predictions which had put the figure as a high as £2 billion on the basis that 10 million people would sign… Continue reading Pay TV Football Worth £450m By 2003
McVitie’s has apparently called for advertisers to organise a boycott of certain ITV regions in protest at airtime inflation.It is reported in Marketing that Mark Horgan, marketing director of McVitie’s UK, called for the move at last week’s Marketing Forum in a debate on airtime inflation, saying “If you asked me to stop spending in… Continue reading McVitie’s In Ad Boycott Call
The Mirror Group and Press Association plan to add yet another vice to the Internet through the introduction of online betting. The service, ‘SportingLife.com’, will take bets on all sports and is believed to be the first of its kind in the UK. Punters can use debit cards to place their wagers.…Also anyone with an… Continue reading Web Round-Up W/E 26/09/97
The board of the Manchester Evening News has “widened its range of expertise” with the appointment of four new heads of department.Debbie Phillips and Mark Rix become joint advertisement directors, with Elaine Darbyshire as marketing director and David Benjamin as finance director joining them. Since cutting the cover price on Fridays the Evening News is… Continue reading Manchester Evening News Gains Four Heads
Douwe Egberts will be sponsoring Channel 4’s new drama series A Dance to the Music of Time. Sponsorship idents will appear both throughout and at the beginning and end of the four two-hour films.Subscribers can access the Sponsorship database by selecting “Sponsorship” from the drop-down box at the top of this page.C4: 0171 396 4444
IPC Magazines and BT have arranged to provide interactive versions of Loaded and Marie Claire magazines via BT’s Touchpoint Multimedia kiosks.The interactive magazines will be launched at the beginning of October to coincide with BT revamping the service. The 200 Touchpoint Kiosks, located all around London, are free to browse and provide a variety of… Continue reading Marie Claire And Loaded Appear On BT’s Touchpoint Service
The Belgian Flemish Socialist Party has called for the banning of all tobacco advertising in Belgium and the establishment of a ‘tobacco prevention fund’ to be financed through higher tobacco excise duties.
Southern Newspapers today saw pre-tax profits drop 23% to £14.1 million in the year to 28 June after a £3.4 million redundancy and restructuring charge. Despite this, circulation revenue at the regional press publisher grew 2%.Southern Newspapers: 01703 424777
