More Industry News articles
While there was an overall year on year drop of 1.7% in the number of people listening to radio, commercial radio suffered less than the BBC in Quarter 3. The BBC’s total weekly reach slipped 4.4% to 26.3 million while all commercial fell 0.6% to 27.6 million.The national commercial stations did not fare very well,… Continue reading Q3 RAJAR Summary
DoubleClick, the US Internet advertising sales house is opening a UK operation in November. DoubleClick UK aims to offer a service which will centralise media planning and buying whilst providing ‘truly’ local campaigns.Advertisers will be able to buy space from a catalogue of sites in the company’s new-media sales network which spans six countries. DoubleClick’s… Continue reading US Online Ad Sales House Opens UK Office
No, its not a magazine about happy Scousers!Made Up is IPC’s new venture into the teenage/young women’s market. With an initial print run of 150,000 the title is aimed at 16-24 year olds and provides pictorial evidence that with a little help from the ‘experts’ plus make-up and new clothes people really can look better,… Continue reading Made-Up First Issue Review
The 1997 Aerial Awards for radio advertising creativity awarded Scotland’s Leith Agency a double win on 21 October. The agency’s Irn Bru commercial first clinched the Food & Drink category award, polling 74 per cent of the votes, and then went on to beat off all the other category winners to take an overall gold.… Continue reading Leith Agency Takes Gold Award
The Cartoon Network has launched a Website. It can be found at http://www.cartoon-network.co.uk.
Richard Sunderland is leaving his post as associate director at Universal McCann to join the relatively young agency, Branded. Branded is led by Philip Ley, formerly BSkyB’s marketing director. Currently, there is no definite start date for Sunderland at Branded.…Saul Walkinshaw joined MediaVest on 20 October as TV buying manager, leaving his post as TV… Continue reading Appointment Briefs
Former Zenith Media chief executive, Christine Walker, is planning to set up a joint agency with M&C Saatchi, provisionally named Walker Media. Legal wrangles permitting, the agency will open in M&C Saatchi’s Golden Square offices on 1 January and will operate as a 50:50 joint venture.Walker is coming to the end of her year’s gardening… Continue reading Walker/M C Saatchi Venture Confirmed
Chairman of the Independent Television Commission (ITC), Sir Robin Biggam, told the European Cable Convention yesterday that cable companies must use digital television as an opportunity to develop their industry. Biggam stressed that new platforms are not only about new technology but also about programmes and that people will not buy technology for the sake… Continue reading ITC Asks Cable To Make The Most Of Digital
MediaTel today completed its transition on to the Internet with the release of Version 1 of the new Radio Database.Using the same layout and design of the other MediaTel sections, the Radio Database allows users to search for their desired station or stations by a variety of methods and then bring up a variety of… Continue reading Radio Database Goes Live