Chris Smith, Secretary of State for Culture, Media and Sport, last week made proposals that the government may play a part in expediting the installation of digital television. He spoke of Government involvement in providing possible financial incentives for the acquisition of the set-top boxes required to receive digital television.Whilst wanting to “make the benefits… Continue reading Government May Expedite Arrival Of Digital Television
Webmedia has appointed Peter Beech as managing director. Currently head of interactive marketing and new media at Leo Burnett, Beech will take up his new position in mid October. Webmedia’s existing managing director and co-founder, Steve Bowbrick, will become chairman and CEO. Beech’s appointment is designed to free Bowbrick to concentrate on the long term… Continue reading New MD For Webmedia
David Liddiment, the newly appointed network director at ITV, has said that the three major ITV companies of Carlton, Granada and United News & Media should work more closely together to become an “ITV plc” operation.Speaking at the Royal television Society convention in Cambridge, and reported in today’s Financial Times, Mr Liddiment said that the… Continue reading ITV Companies Should Co-Operate, Convention Told
Internet ads will need to evolve in order to be more effective, according to a survey by Jupiter Communications. It is predicted that online ads such as animated banners, which can often achieve click-through rates of over 25 percent, will be used heavily. Off-line advertising will see an increase both in ads designed to attract… Continue reading Internet Ads Need To Change
The main area of movement in the media market was once again the television sector. On Monday Granada rose 7.5p to 798.5p due to rumours of investment presentations and on Friday jumped 14 to 818p. This latter rise was due to comments from Chris Smith, secretary of state for culture, media and sport, that the… Continue reading Sharewatch – W/E 19/9/97
The Alliance & Leicester (A&L) will launch a new Website on 24 September in order to meet the needs of its more technologically ‘switched-on’ customer base. The company acknowledges the impact the Internet will have on the personal financial sector.To make banking and finance more fun visitors can search the site for the invisible A&L… Continue reading Alliance & Leicester Launch Internet ‘Money
Spider’
BBC Family Life, which will launch on 23 October, is intended to fill what publishing director Gillian Laskier views as a gap in the market. It is aimed to appeal to ABC1 women who have primary school age children who need a magazine which has relevance to their lives. It will centre on family-related topics… Continue reading BBC Magazines Launch BBC Family Life
The Sci-Fi Channel will be bringing its advertising sales business in-house from BSkyB with effect from the beginning of next year. As part of the move, the channel will be bolstering its sales and support staff, headed by Mark Bradford.Since its launch in 1995 BSkyB has been representing a portion of UK ad sales for… Continue reading Sci-Fi Channel Pulls Sales In-House
Conde Nast Traveller reminds me of IPC’s Eat Soup in a number of ways. It attempts to be both informative and entertaining, so becoming a generalised consumer title covering a niche area; it flatters readers into thinking they are or could be the bone fide item (ie, a chef or restaurant critic in Eat Soup‘s… Continue reading First Issue Review – Conde Nast Traveller
