The national newspaper market saw a year on year fall in sales of over 145,000 in the period April-September, which is a drop of 0.5%. The People experienced the largest drop, down 6.4% to 1.924 million while the Sunday Mirror was close behind with a fall of 6.3% to 2.290m. The Independent on Sunday experienced… Continue reading National Newspaper Summary – September ABCs
The Rover 200 campaign is the latest in a long line of car TV ads to have attracted complaints from viewers.In the ITC’s August Complaints Bulletin it is reported that 15 viewers complained about the scene in which a young businessman took to his car after hearing that his “big idea” had been rejected. The… Continue reading Car Ads Attract More Complaints
Agency estimates put August’s terrestrial television revenue at £143 million. ITV brought in a total of £104.8m, up 3.9% year on year, while Channel 4 came in at £31.5m, up 0.5%. Channel 5’s revenue was estimated to be £6.7m, down from £8m last month.It was a good month for ITV/C4 Adult, Women and ABC1 Adult… Continue reading TV Round-Up – August
Channel 5 is planning to split its currently national sales team into four regional operations in order to target a wider brand base. The new structure will follow the framework of the existing regional ITV companies which roughly break into the four areas of London, the North, Scotland and the rest of the country. The… Continue reading Channel 5 To Split Advertising Sales Into Regions
In an effort to become recognised as a marketing and communications business Saatchi & Saatchi Advertising is to become just Saatchi & Saatchi. Chief executive Kevin Roberts says that the brand will now convey communications ideas, not just advertising. This name-change follows last week’s demerger from Cordiant.Saatchi & Saatchi: 0171 436 4000
The WH Smith’s ad starring Nicholas Lyndhurst took the National TV Award for best advertisement at last night’s ceremony. Actor David ‘Del Boy’ Jason came away with three awards (most popular actor, most popular comedy performer and most popular comedy programme for Only Fools And Horses). Michael Barrymore won most popular entertainment presenter for the… Continue reading AMV’s WH Smith’s Ad Wins National TV Award
MTV Networks Europe is to combine its MTV and VH-1 sales teams in the UK.MTV Europe Press Office: 0171 284 7519
At last week’s Labour Party conference Mr Frank Dobson, UK secretary of state for health, promised party delegates that “we’ll ban tobacco advertising”. Meanwhile the British-based advertising agency Abbott Mead Vickers BBDO has started working on behalf of the anti-smoking lobbying group Action on Smoking and Health (ASH) to study the loopholes that might emerge… Continue reading UK: Ban Campaign Mobilises
The Commission is today debating a couple of key infringement cases under Article 169 relating to the German Premiums law, the Zugabeverardung and the equivalent Belgian legislation. These laws restrict the use of premiums including Air Miles and American Express (who brought the complaints). These companies offer their card-holders a bonus in the form of… Continue reading EU: Incentive Promotions Infringements
The international advertising network Omnicom have bought the company responsible for British Airways’ new corporate logo, Newell & Sorrell. The Newell & Sorrell design consultancy is to merge with Omnicom’s wholly-owned subsidiary Interbrand UK to create Interbrand Newell & Sorrell (INS). John Sorrell, currently chairman at Newell & Sorrell will become chairman of the new… Continue reading Omnicom Buy Newell & Sorrell
