The German Health Ministry has repeated its opposition to an outright ban on all tobacco advertising in the EU. The minister, Mr Seehofer, has said in an interview that the experiences of other countries shows that tobacco advertising bans do not influence the overall consumption of tobacco.
Promise is a magazine aiming to help parents deal with the multitude of traumas and trials which the development of their children will throw at them. It is targeted at ABC1 women aged 25-45 who have children. As the first editor’s letter makes clear, “We can’t – and won’t preach; after all we’ve made as… Continue reading First Issue Review – Promise
The European Parliament has adopted a compromise agreement on the Council Comparative Advertising Directive. Ria Oomen-Ruijten MEP (NL, EPP), rapporteur for the Parliament’s position, emphasised the need for harmonisation to protect consumers. She said that the new agreement lays down rules that will assist consumers by insisting on objective information in the ads. While comparisons… Continue reading EU: Comparative Advertising Rules Agreed
The ITC will use citizens’ juries to discover what viewers find offensive on television. Two juries will be used in the research neither of which will be open to the press. The purpose of this research is to ensure that the ITC accurately reflects public opinion in its policies and codes. This is the first… Continue reading ITC Uses Citizens’ Juries For Research
In response to pressure from the EC concerning its position on digital TV, the Spanish government has adopted amendments to the country’s laws on digital TV on 12 September. The amendments remove the obstacles to freedom to provide goods and services which are presently hindering the commercial development of one of Spain’s two digital providers,… Continue reading ES: Government Moves On Digital TV
Bert Hardy, chief executive of European Press Holdings Limited, announced today that Peter Gould has joined the Sunday Business as advertisement director.Gould recently left the Evening Standard where he worked in the same role and has also worked for News International as managing director of City Magazines Ltd..The Sunday Business title recently became a subsidiary… Continue reading Peter Gould Joins Sunday Business
A small media company called Elmsdale Media is planning to launch a 300 film pay-per-view movie channel in direct opposition to BSkyB’s plans to launch a similar channel as part of its digital TV project.Elmsdale is currently negotiating with Hollywood studios to secure film rights for the channel, which would run on high-capacity cable systems.… Continue reading BSkyB Faces Movie PPV Challenge
McCann-Erickson was named as agency of the year at last week’s Media & Marketing Europe awards. This prize goes to the agency which, in the opinion of the judges, “delivered consistently creative solutions” across a wide range of product categories. In the awards as a whole, McCann-Erickson features six times, either with a commendation or… Continue reading McCanns Wins M&M Europe Award
The Swedish Association of Advertising Agencies has announced that it supports the Swedish Government’s ban on advertising to children, and will therefore back the Swedish Consumer Council’s campaign of trying to stop the television channel TV3 broadcasting to Sweden by means of a national boycott. The Association says that it canvassed its members on the… Continue reading SW: Agencies Support Ad Bans
President Bill Clinton has spurned the $368.5 billion deal that was reached earlier this year between tobacco companies and various US states that had sued the industry in order to recover the health-care costs of treating smokers who had allegedly contracted their illnesses through tobacco consumption. Presidential approval was necessary for the deal to be… Continue reading US: Clinton Rejects Deal
