The Rugby Football Union has announced that Carlsberg-Tetley is to sponsor the sport with involvement at all levels from the national team right down to the local clubs.Amongst their sponsorship package are the National Knockout Cup, now called the Tetley’s Bitter Cup, and the Tetley’s Bitter County Championship. The company will more than double the… Continue reading Carlsberg-Tetley Announce Rugby Sponsorship
Football seems to be the flavour of the week, with plenty of round ball fun to be seen across the spectrum of channels. At the top of the list stands the Newcastle v Barcelona game, shown by ITV Sport on Wednesday night, and watched by an audience of 8.91 million. The UEFA Cup game between… Continue reading TV Viewing Summary W/E 21/09/97
Overall it was a poor month for the national newspaper industry with just five titles showing year on year increases in readership – four of these were broadsheets. The Sunday Telegraph led the way with an increase of almost 15% year on year to 2.36 million while the Guardian rose over 6% to 1.346 million.… Continue reading National Newspaper NRS – August
The Daily Mirror‘s Website, Mirror Online, has now launched on the Internet. The site can be found at http://www.mirror.co.uk/ and will be featured in a forthcoming Website of the Week review.
Talk Radio sales controller, Tim Bleakley, has appointed two new people to its sales team. Laura Doughty, former sales exec. at The Guardian and Deirdre Lythe, formerly new business development manager at Flextech, join Talk Radio next week.The station has also has also agreed two new sponsorship deals: Tesco will sponsor a twelve week series… Continue reading Talk Radio News
A joint venture between New PHD and Partners BDDH has resulted in the creation of a new media strategy and planning agency called Media Science. Media Science will be housed at BDDH’s offices and will be staffed by two or three senior media strategists who have yet to be chosen. The £9m Mercedes media buying… Continue reading New PHD And BDDH Create Media Science
It has been reported that talks and the preparation of documents are underway to forge a deal between the two advertising agencies McCann-Erickson and the Leith Agency. It is rumoured that such a deal would result in McCann taking the 45% stake in Leith which is currently held by 3i.According to Campaign, McCann would use… Continue reading McCann-Erickson And Leith Agency Merger
http://www.itv.co.uk/The ITV Website, launched on Monday, is a comprehensive guide to all ITV regional stations. The site has been designed for the average viewer rather anyone with industry interest and as a result is easy to use and is full of info on ITV programmes for all regions.The site contains weekly TV listings and allows… Continue reading Website Of The Week – ITV
The customer magazine for IKEA will be called Room when it launches later this month (subscribers see Ikea To Launch Mag). The title will be published by John Brown Contract Publishing.John Brown Contract Publishing: 0171 470 2400
A number of television companies have applied to the ITC for two-year restricted service licences (RSLs) which will allow them to broadcast within British cities. The ITC has received 31 applications for RSLs which they take to be a strong indication of the desire for local community broadcasting.A number of cities, including Leicester, will have… Continue reading Broadcasting In British Cities
