Ads for the Ford Puma, Coke, Tango, Guinness, Mercedes Benz, Nike, Virgin, VW and Wallis are revealed as some of the personal favourites of the UK’s top advertising agency creative directors in an exhibition to mark the re-opening of the public areas of the IPA on 4th September.Creative directors from the Top 20 advertising agencies… Continue reading Creative Directors Choose Favourite Ads
XFM will be spending around £1m on an advertising campaign to back its launch on Monday. The indie radio station will be running press, poster and TV ads for two weeks. Airtime sales for Xfm will be handled by Katz Radio Sales.Xfm: 0171 580 7577
…Saatchi & Saatchi has welcomed back three former employees to the company, Andy Davis is a strategic director, Steve Chinn will have responsibility for planning standing across Europe and Vicky Wiggins is to become a senior planner.…M & C Saatchi has confirmed that Tim Duffy has been promoted to managing director of the agency from… Continue reading Appointment News
Classic FM will be launching in South Africa on September 1. The 24 hour service will broadcast across the Gauteng region, mixing Western Classical music with African choral and jazz repertoires.Susann Smith, Classic FM: 0171 344 2718
As rumoured in today’s Independent, David Chance is expected to stay on as a consultant with BSkyB, staving off fears about the strength of the company’s management team. It is thought that BSkyB pulled out all the stops to ensure that Mr Chance didn’t follow Sam Chisholm who recently resigned from the company.… The Cartoon… Continue reading David Chance To Stay At Sky
Nearly four-fifths of people (79%) would prefer to subscribe to individual cable and satellite channels if they were given the chance according to the latest CIA Sensor survey. At present customers have to subscribe to package deals if they want to access cable or satellite channels and this reduces viewer’s options.The survey also found that… Continue reading CIA Sensor Survey – 79% Want More Choice In Satellite Subscription
TDI is offering a millennium sponsorship package on London’s Underground consisting of 100 branded millennium clocks which will be placed around the system.The 20-inch clocks will feature a 1,000 day count-down panel which will also have the sponsor’s colour logo.Mike Baker, marketing director at TDI, says: “The added benefit to advertisers is the frequency with… Continue reading TDI Launches Sponsorship Package
Sue Forster, currently publisher in the music division of IPC Magazines’ Specialist Group, is joining the Home and General Interest team in SouthBank as publisher of Country Homes and Interiors and Essentials.With Forster joining the SouthBank team, there will be a realignment of publishing responsibilities: Linda Swidenbank becomes publisher of Homes and Ideas and Woman… Continue reading New Appointment At SouthBank
A new web site has launched aimed at advertisers interested in outdoor media by Poster Publicity. The site is broken down into five different sections called: PPL News & Views; Presentation & Market Report; Outdoor Opportunities and Company Info. Access around the site is a bit tricky, it is very easy to lose your place… Continue reading New Outdoor Web Site
Web advertising revenue reached $217.3 million through the first six months of 1997, a 256.2% increase over the $61.0 million in the first six months of 1996, according to a report by Cowles/Simba Information.The industry is now set to reach the $446.0 million total in Web advertising expenditures predicted by Cowles/Simba earlier this year. Quarter… Continue reading Web Ad Revenue Continues To Grow
