Web advertising revenue reached $217.3 million through the first six months of 1997, a 256.2% increase over the $61.0 million in the first six months of 1996, according to a report by Cowles/Simba Information.The industry is now set to reach the $446.0 million total in Web advertising expenditures predicted by Cowles/Simba earlier this year. Quarter… Continue reading Web Ad Revenue Continues To Grow
The Barclay brothers have bought a controlling interest in the troubled Sunday Business newspaper. The title will be published by Sunday Business Publishing Ltd, a recently created subsidiary of European Press Holdings Ltd.Chief Executive Bert Hardy said: “We have yet to decide a start date but we will intend it to be as soon as… Continue reading Sunday Business Finally Gets New Owner
Radio Ireland, the national radio station launched in March, has so far received a poor reception from listeners but a report from the Media Bureau says that it can succeed.After three months on air data from the Radio listenership survey (JNLR) reveals that Radio Ireland achieved a quarter hour listenership level between 7am and 7pm… Continue reading Radio Ireland “Can Succeed”
BSkyB has confirmed that Graham Appleby, formerly of Initiative Media, is to join the company in its client sales department. Meanwhile, Roy Jeans, managing director of Amra, will join Initiative as its non-broadcast director.… The Scotsman newspaper has announced that Stephen Tate will be joining next month, taking up the position of deputy advertising director.…… Continue reading Appointment News
Newcastle United’s Wednesday night European football match didn’t have the same appeal with the viewers as an old episode of Inspector Morse, only attracting 6.91 million viewers compared to 9.47 million for the detective show. The match was a preliminary round match to the Champions league which last season attracted audiences of above 9 million… Continue reading TV Viewing Summary – W/E 17/08/97
The Lucozade ad which featured the Fat Slags from Viz was withdrawn and replaced with a different version after hundreds of viewers complained about the use of the word “slags”.180 complaints were initially received before the BACC imposed a post-7.30pm timing restriction. Lucozade then withdrew the ad and created a new version which replaced “Fat… Continue reading “Fat Slags” Ad Withdrawn
TDI has recruited seven new sales staff to cope with the growing bus advertising market. Lynne Blackwood from the Scotsman, Nick Forster from Cellnet, Garry Hobson and Steven Reid, both from Yellow Pages, Jeff Keating from Initial Textile Services, David McCallum from Independent Radio Group and Robert Shepherd from Thomson Newspapers will all be regionally… Continue reading TDI Expands Sales Team
Eastern Daily Press will be launching its Weekend Magazine next month. The 48-page section will contain TV-listings as well as articles focusing on local matters of interest. It is set to launch on September 27.Eastern Daily Press: 01603 628311
The Advertising Standards Authority is launching a new advertising campaign to coincide with its 35th anniversary. The adverts will feature the ASA tick logo replaced with a cross highlighting the fact that an advertisement has been withdrawn because it is misleading. The campaign will see the ASA advertising in cinema for the first time in… Continue reading ASA Stamps Out Misleading Adverts
The BBC today denied weekend press reports that it was planning to start running advertisements on the BBC World Service. The Corporation is currently talking with advertising agency Saatchi & Saatchi about devising a way of claiming a proportion of the money made by commercial radio stations that feature World Service programmes and it was… Continue reading BBC Deny World Service Adverts Rumour
