Nearly four-fifths of people (79%) would prefer to subscribe to individual cable and satellite channels if they were given the chance according to the latest CIA Sensor survey. At present customers have to subscribe to package deals if they want to access cable or satellite channels and this reduces viewer’s options.The survey also found that… Continue reading CIA Sensor Survey – 79% Want More Choice In Satellite Subscription
TDI is offering a millennium sponsorship package on London’s Underground consisting of 100 branded millennium clocks which will be placed around the system.The 20-inch clocks will feature a 1,000 day count-down panel which will also have the sponsor’s colour logo.Mike Baker, marketing director at TDI, says: “The added benefit to advertisers is the frequency with… Continue reading TDI Launches Sponsorship Package
The CIA Group plc has announced details of a restructuring of the company European operations. The company will now be universally known as CIA Medianetwork Europe across the continent. The renaming will see Mainardo de Nardis promoted to the position of Chief Executive Officer.CIA Medianetwork: 0171 803 2254
A new web site has launched aimed at advertisers interested in outdoor media by Poster Publicity. The site is broken down into five different sections called: PPL News & Views; Presentation & Market Report; Outdoor Opportunities and Company Info. Access around the site is a bit tricky, it is very easy to lose your place… Continue reading New Outdoor Web Site
Web advertising revenue reached $217.3 million through the first six months of 1997, a 256.2% increase over the $61.0 million in the first six months of 1996, according to a report by Cowles/Simba Information.The industry is now set to reach the $446.0 million total in Web advertising expenditures predicted by Cowles/Simba earlier this year. Quarter… Continue reading Web Ad Revenue Continues To Grow
The Barclay brothers have bought a controlling interest in the troubled Sunday Business newspaper. The title will be published by Sunday Business Publishing Ltd, a recently created subsidiary of European Press Holdings Ltd.Chief Executive Bert Hardy said: “We have yet to decide a start date but we will intend it to be as soon as… Continue reading Sunday Business Finally Gets New Owner
Radio Ireland, the national radio station launched in March, has so far received a poor reception from listeners but a report from the Media Bureau says that it can succeed.After three months on air data from the Radio listenership survey (JNLR) reveals that Radio Ireland achieved a quarter hour listenership level between 7am and 7pm… Continue reading Radio Ireland “Can Succeed”
BSkyB has confirmed that Graham Appleby, formerly of Initiative Media, is to join the company in its client sales department. Meanwhile, Roy Jeans, managing director of Amra, will join Initiative as its non-broadcast director.… The Scotsman newspaper has announced that Stephen Tate will be joining next month, taking up the position of deputy advertising director.…… Continue reading Appointment News
Newcastle United’s Wednesday night European football match didn’t have the same appeal with the viewers as an old episode of Inspector Morse, only attracting 6.91 million viewers compared to 9.47 million for the detective show. The match was a preliminary round match to the Champions league which last season attracted audiences of above 9 million… Continue reading TV Viewing Summary – W/E 17/08/97
The Lucozade ad which featured the Fat Slags from Viz was withdrawn and replaced with a different version after hundreds of viewers complained about the use of the word “slags”.180 complaints were initially received before the BACC imposed a post-7.30pm timing restriction. Lucozade then withdrew the ad and created a new version which replaced “Fat… Continue reading “Fat Slags” Ad Withdrawn
