More Industry News articles

The International Air Transport Association has given the go-ahead for advertisers to advertise on air-line tickets and ticket wallets distributed in the UK. Mediair has been appointed to sell the advertising.

Coronation Street takes the top three places this week, commanding a very respectable average of 14.77 million viewers over its four episodes. Eastenders achieved an average of 13.86 million, with Emmerdale scoring 11.07 million over three episodes.A new series of the West country crime mysteries, Wycliffe, made by HTV, gives ITV the top drama of… Continue reading TV Viewing Summary – W/E 29/06/97

MTV Europe is reported to be planning seven digital music channels for the UK market, this follows the launch of MTV’s first UK dedicated programme last week. The channels will be branded M2, M3 and so on.

Capital Radio plc has announced that David Mansfield will succeed Richard Eyre as chief executive. Eyre leaves on 30 September to become chief executive of ITV.Mansfield was formerly group director at Capital with overall responsibility for the group’s operations. Prior to this he was group commercial director.Ian Irvine, chairman of Capital Radio said: “David has… Continue reading Capital Quickly Fills The Eyre Space

The future of cinema advertising and the multiplex was the subject of yesterday’s conference hosted by Carlton Screen Advertising. The Empire Leicester Square provided the venue for a morning of intense discussion into the fastest growing medium by revenue over the last decade.Adam Poulter, managing director of Carlton Screen Adverting, opened the conference, explaining that… Continue reading The Future Of Cinema Advertising

The ITC has conducted research in to the TV coverage of the general election and found that the majority of viewers thought that the coverage was fair, but there was too much of it.By the end of the election period, viewers felt saturated with election information and 4 in 10 viewers avoided it and switched-off.… Continue reading Too Much Politics

The publishing industry’s biggest competitors, Conde Nast, IPC and the National Magazine Company have united together in a venture to increase revenue from subscription sales. The ground-breaking initiative will involve pooling information on direct-mail subscribers.IPC: – 0171 261 5000The National Magazine Company: 071 439 5000Conde Nast: 0171 499 9080

The European newspaper is changing from a broadsheet to a tabloid format, the new-look hits the news-stands tomorrow morning. A review will appear on Newsline.This will mark the first stage in the paper’s image overhaul, the publication is set to be turned into a magazine early next year.The European: 0171 418 7777

The press barons behind The European are rumoured to be looking to add The Independent and The Independent On Sunday to their media empire. The Barclay brothers are reported to have approached Mirror Group and Independent Newspapers of Ireland, the current owners of The Independent titles, about making a bid for the papers.The Barclay brothers… Continue reading The European Looks For Independence

Channel 5 is consulting with 19 local authorities in the hope of encouraging them to modify the communal aerials on council housing blocks to allow their inhabitants to receive the new channel.Channel 5 is looking at the economics of the upgrade and is considering offering financial assistance to cash-strapped local authorities who agree to take… Continue reading Channel 5 Seeks To Boost Its Audience