A new concept in magazine publishing claims to be arriving on news-stands on 18 September. Cover will be a compilation of feature articles and photographs from magazines and newspapers from around the world, ranging from The Economist to The New York Times, from Esquire to Elle.The monthly title, backed by investment capital group 3i, will… Continue reading Under The Cover
A star-studded cast of industry big-shots fronted this year’s IPA Society’s career advice panel. Stevie Spring, managing partner of Young & Rubicam; MT Rainey, managing partner of Rainey Kelly Campbell Roalfe; Paul Hammersley, managing director of Lowe Howard-Spink and Rupert Howell, managing partner of Howell Henry Chaldecott Lury all sacrificed their evening to answer a… Continue reading Career Advice
The Radio Authority is advertising a new FM Independent Local Radio licence to serve a part of Essex. The coverage will be contained primarily within the local authority areas of Basildon, Brentwood, Chelmsford and Braintree. Although, it will not be possible, within the frequency resources available, for this licence to serve the entire area, applicants… Continue reading Essex Gets New Radio Station
Zenith Media has published its worldwide advertising expenditure forecast to 1999.According to the study, steady real adspend growth is forecast in the US, Europe and Japan; in central and south east Asia this figure is expected to grow by 34% in real terms by 1999.Global adspend in print, TV, radio, cinema and out-of-home is forecast… Continue reading Ad Spend Forecasts To 1999
EMAP Internet Sales will be representing advertising sales on Virgin Net’s Internet site.Virgin Net currently has over 50,000 subscribers. Carol Dukes, managing director of EMAP Internet Sales said: “Virgin is a tremendously powerful brand and they are delivering very impressive traffic levels. We are delighted to welcome them into our portfolio and we look forward… Continue reading EMAP Represent Virgin
Epsom & Ewell Herald has been turned from a paid-for weekly title to a free paper. Last week it was delivered to more than 27,000 homes in Surrey. The publishers, Trinity Newspapers, are confident that this strategy will be successful.Trinity Newspapers: 01737 732000
Speaking at the Newspaper Society’s Weekly Newspaper Conference in Leeds, Doug McKenzie, marketing manager of Kwik Fit, told delegates: “Local press is able to offer synergy through its close relationship with the community. Research confirms that 62% of adults believe local press has the most helpful advertising when deciding what to buy and seen as… Continue reading How To Win More National Revenue
Coronation Street is only just first past the post this week with an average viewing figure of 14.19 million compared to Eastenders average of 14.00 million. The latest batch of fly-on-the-wall documentaries continue to do well. The BBC lead the field with The Driving School entering the top ten, watched by 11.16 million. Both Airport… Continue reading TV Viewing Summary W/E 22/06/96
Hair & Beauty, the publishers of Hairflair and Fresh magazines, has gone into liquidation. It is to be formally wound-up at a meeting of creditors on July 10.Publisher James Kimber, has rescued Hairflair from the ruins; it is now owned by a new company James Kimber Management. Fresh, which was suspended three weeks ago *Magazine… Continue reading Fresh Gone Off
The ITC has issued a consultation document which proposes an increase of sub-titling on ITV to take effect in 1999.The Broadcasting Act requires that ITV sub-title 50% of its programming by 1998, from 1999 the ITC can require a greater number of hours to be sub-titled.The Commission is proposing that 80% of programmes on Channel… Continue reading More Text On ITV?
