The Quality PressThe Sunday Times achieved the highest readership figures in this market over the last six monthsreaching 3,764,000 people in this period; although the paper saw 1.98% change year-on-year. The Telegraph was the most popular daily, rising 13.64% year-on-year to 2,808,000. The Independent, meanwhile, is still struggling, the daily lost 7.07% falling to 775,000… Continue reading National Newspaper NRS – May
In a landmark decision the American tobacco industry agreed on 20 June to pay up to $368.5 billion and submit to federal regulation. The tobacco manufacturers said that rather than face the prospect of massive, hugely expensive and inordinately protracted litigation, they preferred accepting certain legislative and regulatory provisions. While both sides have reached an… Continue reading US: Landmark Decision Creates Ad Bans
The Consumers Association has criticised the functioning of the UK self-regulation of non-broadcast media in a policy paper “Self-Regulation in Advertising”. The report examines the sanctions available to the ASA and makes a number of proposals to strengthen them, including fines, corrective advertising, and an independent performance review of the ASA itself.
DG XXIV – the EC’s consumer policy service – is drawing up recommendations on advertising, sponsorship and marketing to children, particularly in the context of schools. The recommendations will be contained within an Action Plan due to be published as part of a communication on consumer education and training in February 1998.
The European Commission on 19 June agreed to postpone its consideration of action taken by European alcohol producers against the French Loi Evin. The decision was greeted with relief by Europe’s main advertising bodies. The college of commissioners will now return to the matter in the in December 1997. Commission sources indicated that the question… Continue reading EU: EC postpones action on Loi Evin
On 5 June the EU Health Council met and discussed measures against alcohol-based stimulating beverages, widely known as alcopops. There was concern that the beverages are being targeted at young people and children, and there were calls for Community-wide measures be taken. No legislative measures were discussed but Padraig Flynn, Health Commissioner, was asked to… Continue reading EU: Council considers alcopops
ITV’s new late-night Sunday show Millennium was watched by 5 million people, according to unofficial overnight figures. This is slightly less than the audience Clive James previously brought in to the same slot which was around 6 million.Advertisers in Millennium included Parcel Force, Prudential, Nissan, John Smiths, Audi, Coors and Southern Comfort.…Tim Henman’s Saturday Wimbledon… Continue reading Millennium Watched By 5m
That was the overall feeling of last night’s MRG Evening Meeting in which Malcolm Cox, marketing director of Emap Radio, and Sue Gray, research director of Motive, pointed out how they thought RAJAR should change as its research supply contract comes up for renewal. Also speaking were Roger Gane, international media director of RSL (the… Continue reading MRG Evening Meeting: Rajar “Needs To Change”
Research carried out by GfK Marketing Services has revealed that nearly one in four UK households subscribe to multi-channel TV.At the end of 1996, 15.4% of homes were connected to satellite TV systems and 8.4% had cable TV connection; this represents 5.7 million multi-channel homes in total.GfK:01932 354 911
Spending on Internet advertising rose threefold in the first quarter of 1997 to reach $129.5m, according to a survey by the US-based Internet Advertising Bureau and reported in New Media Age. This amount exceeds the revenue spent on Web ads in the first quarter of 1996 by over $20m.The top five categories by spend are… Continue reading Internet Ad Spend Soars In First Quarter
