MondayTonight’s MRG Meeting will be discussing the Radio Industry Contract which is up for review.The IPA Society is holding a panel debate this evening that promises to reveal how to handle tricky career threatening situations; Newsline will be reporting from both these events.Golf International launches, a review will appear on Newsline.The Cannes Awards will also… Continue reading The Week Ahead
The Radio Advertising Bureau and the Commercial Radio Companies Association are spear-heading a series of joint initiatives entitled Project 2010.The 2010 Manifesto sets out 5 main points:1 Improve commercial radio’s future case and profile with the Regulator, the BBC and the Government.2 Target advertisers, including the national top 10, to reduce churn, provide proof of… Continue reading Radio Moves Into The Next Century
The combined terrestrial TV revenue for May, according to agency estimates, came in at £193.31 million which is a drop of 3.83% year-on-year. ITV/C4 Housewives/Children showed the greatest decrease in impacts year on year with a fall of 10.8% while the other categories for these channels combined had decreases of under 6%. There was much… Continue reading TV Round-Up – May
The Independent Television Commission today issued a Direction to all cable operators and satellite licensees which warns against rival broadcasters giving out misleading information about their competitors.The move follows allegations made by a number of cable operators and subsequent counter allegations by BSkyB that employees have given “misleading and denigratory information” about the terms of… Continue reading ITC Reprimands Non-Terrestrial Broadcasters
Ogilvy & Mather Direct, the direct marketing group, has renamed itself OgilvyOne Worldwide.The new company will offer an enhanced and extended service in customer acquisition, retention and profitability. Following a successful trial period in three European centres, a Customer Ownership process is being introduced in all OgilvyOne offices. This system aims to apply strategic, creative… Continue reading Ogilvy Reconfigures
Sam Chisholm, the outgoing chief executive of BSkyB *BSkyB Chief Executive To Quit, is reported to be preparing for a tour of institutions in which he will try to persuade investors that the current lack of confidence in BSkyB is not justified. Shares in the company have dropped over 100 pence in the past ten… Continue reading BSkyB To Spread The Positive Vibe
Ogilvy & Mather has won the Gold award in the film category at the Cannes International Advertising Festival for its ‘Bicycle’ work with Guinness. The Grand Prix in the film category was taken by Swedish agency Paradiset DDB for its campaign for Jeans and Workwear.The award results can be found at http://www.canneslions.com
Spending on Internet advertising rose threefold in the first quarter of 1997 to reach $129.5m, according to a survey by the US-based Internet Advertising Bureau and reported in New Media Age. This amount exceeds the revenue spent on Web ads in the first quarter of 1996 by over $20m.The top five categories by spend are… Continue reading Internet Ad Spend Soars In First Quarter
Glen Parker, research manager at JWT, will be joining Ammirati Puris Lintas as head of research. His appointment will be effective as from Monday. A replacement for Parker is unlikely to be made due to the impending merger between JWT and the Network (subscribers see Heads Named For WPP Media Outfit.
Up until the end of last year EMAP’s Empire and Premiere titles were the only mainstream news-stand magazines which catered for film fans. Then, as if publishers all of a sudden woke up to the fact that the movie magazine market was just waiting to explode, four new titles were launched in the space of… Continue reading Film Magazines – Market Round-Up
