Zenith Media has published its six-month UK Television Forecasts to 2003 covering advertising, viewing, satellite, cable and audience costs-per-thousands.According to the report, total UK advertising expenditure grew by 7% in 1996, 4.5% in real terms after accounting for RPI, and is forecast to rise by a further 6.9% this year, or 3.8% in real terms,… Continue reading TV Forecasts
Only five national newspapers recorded year on year increases in their six-month NRS figures for April. Both of the Telegraph titles performed well, with the Sunday paper increasing over 22% to 2.320 million and the daily growing 17% to 2.835 million. The Daily Mail‘s readership had the third largest growth during the month with a… Continue reading National Newspaper NRS – April
The ITC’s 1996 Annual Report and Accounts were published today. In his introduction to the report, the Commission’s chairman, Sir Robin Biggam, said that the debate surrounding a new single TV regulator must be continued this year. “The responsibility of the ITC to deliver effective and sensitive regulation is high, with major television players increasingly… Continue reading ITC Calls For Single TV Regulator
TuesdayNRS Figures are published today; they will be available on Newsline this week.WednesdayHaymarket is launching Revolution, a new media magazine.ThursdayFuture Publishing is launching Connect, a monthly Internet magazine.A TV Round-Up for April will be appearing in Newsline features this week.
The cost of content in European new media markets will rise to $6.2 billion by 2002, according to a new report by Datamonitor, Making Money In New Media Markets. The report suggests that traditional media companies will supply much of the content to the new media markets.The analysis also predicts that the cost of content… Continue reading New Media Companies Spend Billions
Willott Kingston Smith, the advertising accountancy and consultancy firm, is setting up a new information technology consultancy. Ed Bayley, formerly head of new media at Bartle Bogle and Hegarty, has been appointed to head the new division which will give IT advice to the media industry.Willott Kingston Smith: 0171 304 4646
Channel 5 has been forced to change its plans for its weekend of big sports coverage due to a clash in kick-off times.The football World Cup qualifier between England and Poland and the Rugby Union Test match between England and Argentina, to be screened on Saturday 31 May, were originally billed as being shown live… Continue reading Change In C5’s Sports Plans
ISBA has conducted a survey of nearly 200 major companies and found that a fifth were already advertising or planning to advertise on the Internet.Of the companies that confirmed their interest in advertising on the web, 100% stated that a certificate from ABC//electronic would be of value. The growing number of companies now registering for… Continue reading ISBA Announce Internet Results
Alexandra Tickle has joined EMAP Internet Sales as account manager. Before joining EMAP, Tickle was advertising and promotions manager at Information Hyperlink, the Internet publishing and Web design company.Away from the Net, Chris O’Donnell, sales director of Adshel has been promoted; he is now deputy executive director of Adshel Developments.EMAP Online: 0171 208 5174Adshel: 0171… Continue reading Tickle Tapped For EMAP
The Brighton Media Centre is launching 20:20 in September. The glossy magazine aims to dispel the myth that the media is a closed shop, full of ‘old boys’ squabbling with each other. Young, talented graduates are promising to produce a fresh, feisty, unpredictable magazine that brings a different perspective to the established media, and an… Continue reading 20:20 Opens Closed Shop
