Capital Radio London has announced the results of a youth research study which examines the unique role that radio plays in young Londoners’ lives. The research has received full IPA approval.Although this age group is a popular subject for research, Capital felt that most youth studies had concentrated on investigating youth lifestyle and attitude groups… Continue reading Radio Tunes Into Youth
Laser Satellite and Cable has developed a number of sponsorship deals for Granada Sky Broadcasting. The Sunday Telegraph is sponsoring South Bank Live on Granada Plus. Celavita, the potato suppliers, has a number of sponsorship and promotions running on Granada Sky channels. Finish, the detergent company, has sponsored the entire channel strand of Granada’s Good… Continue reading Granada’s Sponsorship Success
The British public are forecast to be Europe’s highest spenders on interactive television services by the year 2001. This prediction has been made on the strength of Datamonitor, the strategic analysts, latest report, Enabling Interactive Television.The report estimates that UK pay-TV expenditure will reach $2,917 million and near video on demand expenditure will reach $50… Continue reading UK Expected To Be European Leaders
The UK’s first ever magazine targeted at people who have been made redundant is about to take-off. Bounceback aims to target the 250,000 people in Britain who have recently been made redundant. Produced by a team of people who have all experienced the harsh realities of the job market, the title hopes to be used… Continue reading Redundant Magazine
TuesdayNewsline will be reporting from The Daily Telegraph’s Internet 1997 Event.WednesdayCapital Radio announces the findings of its youth research study. Full details will be available on Newsline.ThursdayWeb-site of the week will be The Beeb.FridayWeb round-up will be appearing in Newsline features.TV round-up will also be appearing in Newsline features this week.Granada is expected to make… Continue reading The Week Ahead
Tim Harris and Malcolm Poynton of M&C Saatchi have won the May Aerial Award for their work on the British Airways Shuttle Service campaign. The winning commercial, entitled Helium, has the traveller breathing in some helium instead of drinking coffee whilst on his way to catch the shuttle.The Aerial Awards honour excellence in radio advertising.The… Continue reading Award For M&C Saatchi
Carlton is launching its new web-sites, Carlton On-Line and Central On-Line on June 26.Web-surfers will be able to indulge in virtual chat in the on-line café and purchase programme related merchandise from the comfort of their own homes. There will also be the opportunity to view programme schedules and read other channel related information.Carlton: 0171… Continue reading Carlton And Central Move Into Cyber Space
Capital 95.8 FM has won the Gold medal for the Best Top 40 Format at the New York Festival International Radio Awards. This is the second year running that Capital has picked up the trophy.Classic FM also won two Gold awards; one was for its 16 part documentary series Russian Revelation and, for the second… Continue reading Classic And Capital Take Gold
IPC today announces the launch of SouthBank Solutions, a new department that will focus on building long-term relationships with key clients and their agencies. It will be headed up by director Arabella Atlee and manager Hazel Barry.Primarily the consultancy will aim to develop new and existing magazine initiatives that help to fulfil the marketing objectives… Continue reading IPC Launch Magazine Consultancy
A new magazine called Golf International will launch on June 30. It will be published by Golf International Services which is a new company set up by the former editor of Golf World and his deputy. Robert Green and Richard Simmons hope that the Irish and British Opens this summer will give the fledgling title… Continue reading Golf Magazine To Launch
