Maiden Outdoor has promoted Lesley Bird to the post of national sales manager. She takes over for Sarah Smith who will not be returning from maternity leave.Maiden Outdoor: 0171 838 4000
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Adscene, the regional newspaper publisher, is in advanced takeover talks with another regional group, according to today’s Independent.While it is understood that a number of companies have expressed an interest in bidding for Adscene, serious talks are only taking place with one publisher. Whilst the exact identity of this party is unknown, Northcliffe, Trinity and… Continue reading Adscene ‘Talking To Bidder’
Taylor Nelson AGB, the research company which holds the BARB measurement contract, last night launched its new system aimed at monitoring digital TV viewing.The Television Audience Research Information System (TARiS) is aimed at providing “clients with up-to-date solutions to meet a growing need for digital monitoring.” It will complement the current BARB system to provide… Continue reading Taylor Nelson Launch TARiS
The Arts Council has awarded £92.25 million of National Lottery funding to three film franchises. Pathe Productions, The Film Consortium and DNA Film Ltd. The money will be used to make 90 films over the next 6 years.The investment is intended to enable the consortia to work on a variety of films, as they do… Continue reading Big Boost For British Film Industry
Mike Wright, currently sales and marketing director at Wolverhampton’s Express and Star, is to join the Newspaper Society in June as commercial development manager within the marketing department.Wright will manage the support service to regional publishers across commercial activities in the local market place and will be responsible for the events programme. He replaces Tim… Continue reading Wright Moves At Newspaper Society
IPC has announced that it will be launching Horse Magazine, a practical monthly title for horse riders, on June 12. This will coincide with the start of the Bramham Horse Trials which the title is sponsoring.Publisher Simon Owen said: “Whilst we enjoy a strong presence in this sector, there is a clear market opportunity for… Continue reading New Title For IPC
Movie Plus, a monthly film magazine launched this week.The title aims to cater for 18-35 males who are fans of blockbuster films. Published by Inside Publications, Movie Plus is on sale now at £2.40. A full review of the magazine will appear on Newsline tomorrow.Inside Publications: 01462 436 785
Japanese advertising agency Hakuhodo is looking to buy out a number of London agencies as part of its plans to expand in the UK, according to a report in Campaign magazine. Hakuhodo has apparently hired a consultancy firm to make first-level contacts with various agencies which it believes would complement the firm’s existing London office.
In the wake of yesterday’s announcement that the Government will be banning all advertising of tobacco, the Tobacco Manufacturers Association has said that the industry spent about £20 million on outdoor poster sites in 1996. This makes up the bulk of the estimated £56m tobacco spend across all media. The TMA also told Newsline that,… Continue reading Outdoor Tobacco Spend Put At £20m
A significant increase in US business, as well as the transfer of its Hotel Technology business, has helped MAID increase its first quarter revenues by 51% to £6.8 million. There was also a huge boost in pre-tax profits, which rose to £2.3m from a £1.4m loss in 1996.New customer gains in the quarter rose 62%… Continue reading US Business Boosts MAID
