Broadcast sponsorship has reached new levels of viewers’ awareness and acceptability, according to the latest figures from ITV’s TOM tracking study.The research, carried out for ITV by NOP, reveals that: Viewers’ recall of seeing any broadcast sponsorship recently has reached 76% – an increase of 8 points above the previous all-time high When asked, 92%… Continue reading Recall For TV Sponsorship Reaches Record High
Body Shop is considering a number of new promotional options with Drum PHD. One of the topics under discussion is advertising supplied TV programming.If this idea was to bear fruit, the current ITC rules would prevent the retailer from producing a programme about the cosmetics and beauty business. Although, Body Shop may be able to… Continue reading Body Shop Considers TV Venture
Cable & Wireless has announced record financial results for the year ended 31 March 1997. Turnover was up 13% on the previous year to reach £7 billion, while pre-tax profits hit £1.4bn, up 12%.The company is also looking forward to success with Cable & Wireless Communications, its 52% owned venture with Nynex Cablecomms, Mercury Communications,… Continue reading Cable & Wireless Announce Record Results
Colgate Palmolive and SmithKline Beecham complained to the Advertising Standards Authority about each others’ adverts. Both cases are detailed in this month’s ASA Report.SmithKline Beecham objected to a poster for Colgate Total Fresh Stripe that was headlined: “Outstrips other Stripes” and showed two toothbrushes one with a small amount of striped toothpaste on it, the… Continue reading Aquafresh And Colgate Both Get A Pasting
Visa International is sponsoring Directions, the daily travel programme on EBN, the cable and satellite business channel.The Visa brand name will feature on the programme credits and on the EBN website.EBN: 0171 653 9345
British Digital Broadcasting is reported to be considering legal action if the Independent Television Commission awards the rival Digital Television Network consortium the licence to run digital terrestrial TV services.The wrangle concerns the announcement last week (see UNM Joins Digital Bid) that United News & Media would take a stake in the DTN bid if… Continue reading ITC Digital Decision May Be Challenged
The Economist Intelligence Unit, a leading source of global business information and analysis, has announced the launch of EUI on the Net, http://www.eiu.com. This new web-based service is geared to the growing needs of companies across the world seeking to access global business intelligence.The EUI’s database of country and regional publications covers market conditions, economic… Continue reading Economists On The Web
There have been substantial drops in viewing levels to RTE TV and UTV in the Irish Republic with a reassessment of programming policy needed to get viewing levels back, according to a report from the Irish agency the Media Bureau.The Nielsen measurement system for Television viewing in Ireland has now been running for seven months… Continue reading Irish TV Suffers Viewing Drop
An NOP poll has found that 74% of British viewers consider ITV serves the needs and interests of their region better than any other TV channel. The poll found that ITV’s regional news service was more popular than the alternative offered by the BBC. 58% preferred ITV regional news to the service provided by the… Continue reading Viewers Still In Favour Of Regional Programming
Figures released from the Radio Advertising Bureau show that revenue for commercial radio in the first quarter of 1997 reached £78m, the highest ever quarter figure which represents an increase of 15% year on year. This gives commercial radio a 4.7% share of display advertising expenditure for Quarter 1 1997. For the year to March… Continue reading Radio Revenue Reaches £78m In Q1
