Wokenwell, ITV’s new prime time Sunday evening drama, last night attracted just over 10 million viewers – roughly the same as Where The Heart Is, the programme which occupied the slot last week. According to unofficial overnight data, there were 5.5 million Women viewers and 3.7 million Men viewers.While ITV will take comfort from the… Continue reading ITV Maintains Sunday Audience With Wokenwell
Millward Brown International, the advertising and brand research company, has launched a new San Francisco-based operation specialising in Internet-related research. The new arm, to be called Millward Brown Interactive, will be dedicated to survey research conducted on the Web, including Web site evaluation, audience profiling and ad banner testing.Millward say that the initiative is a… Continue reading Millward Brown Launches Interactive Arm
The Sunday Telegraph reported yesterday, that BSkyB and Cable and Wireless Communications are discussing cooperating on pay-per-view services due to be launched next year.Previously, the two services had been arch rivals, but it seems that they have decided that they will both benefit more from mutual cooperation than they have done from fierce competition.The paper… Continue reading Satellite And Cable Prove Its Good To Talk
The 1997 Banner Survey was published yesterday. The annual study analyses the purchasing and readership habits of computer decision makers in all types of businesses.The survey found that computer buyers in user departments, not IT professionals, are becoming harder to target by marketing campaigns because of a major shift in their reading habits. There has… Continue reading The 1997 Banner Survey
The Saturday edition of the Daily Mail has increased its cover-price by 5p to 45p. A source in the circulations department at Associated Newspapers said that if there were plans for a Monday-Friday price rise he “had not been told about them.”…The Evening Standard, also owned by Associated, is running a 12-week subscription offer which… Continue reading Saturday Mail Increases Cover Price
The number of movie magazine titles are expanding faster than the British film industry at the moment. IPC launched UNCUT last week, following the closure of its Film and TV Week after only ten issues *IPC Closes Film & TV Week. EMAP’s Neon went on sale in December last year and, not to be out… Continue reading First Issue Review – Movieplus
Michael Bukht is standing down as programme controller of Classic FM after more than five years.Bukht, better known as Michael Barry, BBC 2’s Food and Drink programmes chef, has relinquished his position on medical grounds. He has accepted a consultancy role with the GWR Group and will continue his work at the BBC and his… Continue reading Classic Lose Controller
Radio, TV and entertainment group Chrysalis today reported interim results which show a profit of £1.5 million compared with a £2.9m loss last year. Turnover was up 12% to £52.5m.Chrysalis: 0171 221 2213
OKTV, the interactive television service on trial in Scotland *Grampian Approve OKTV, is now distributing free handsets in order to boost penetration.The promotion will be run through the Daily Record and the Sunday Mail, the company is hoping to add around 45,000 users a month as a result of the offer.*Subscribers onlyOKTV: 0171 491 7118
