More Industry News articles

Marie Claire has launched its 26th edition in South Africa. The title is published in Johannesburg, under licence with Perskor Group.Marie Claire International: 33 1 41 46 88 65

Today’s ITV Sponsorship ’97 conference revealed the latest findings from ITV Sponsorship’s on-going tracking study. The research, conducted by Millward Brown International, covers over 50 ITV Network sponsorship deals on screen after April 1995. For the first time, the research has shown that sponsorship is as effective as spot advertising in generating TV presence for… Continue reading It’s Official, Sponsorship Works

L!VE TV has acquired the live rights to three international football tournaments.The Manchester United Internationals, where the team tour the Far East will be screened between the 17-23 July. The UMBRO International Tournament, featuring Newcastle United, Ajax, Everton and Chelsea, will be shown on the 26-27 July and the Merseyside International Youth Festival will be… Continue reading Manchester United Go L!VE

Research carried out by GWR Group, in association with BT and the Direct Marketing Association, has found that direct response advertising on radio has grown by 40% year-on-year.The medium was also found to be more effective than TV, in terms of response rates. Direct response radio delivers an average response rate of 0.15% of the… Continue reading Direct Results

Scottish Media’s announcement on Monday that it is negotiating a takeover of Grampian Television (subscribers see Scottish Media Moves On Grampian) benefited both companies throughout last week. Scottish initially rose 15 to 690p and then rose consistently to close at 698.5p on Friday. Grampian performed even better, soaring 40 to 302.5p on the Monday and… Continue reading Sharewatch W/E 6/05/97

TuesdayITV is holding its annual sponsorship seminar, Newsline will be reporting from the event.WednesdayGranada’s half year profits are announced. GWR Group’s Finals are released, they are expected to show strong growth.ThursdayThe Daily Mail and General Trust’s interim results are published. Newsline‘s Programme Analysis will be looking at ITV’s Bodyguards. The Retail Prices Index for May… Continue reading The Week Ahead

Sponsorship showcasing is still a new type of communication in our specialist field with relatively few examples. We, therefore, feel it’s an area of great potential and ripe for being exploited. In the recent past, we have had Themed Movie Packages such as Monday and Saturday Night Adventure Movies with LYNX and the Leading Ladies… Continue reading David Prosser – ITV Sponsorship, Opportunities Of Showcasing

In a bid to increase its youth market share, fashion chain C&A is sponsoring MTV Europe’s Turned On Europe programming for the second year running.Turned On Europe 2 aims to capture on film young people’s attitude and opinions about style and image.MTV: 0171 478 6615

Millward Brown International first started monitoring the broadcast sponsorship medium on behalf of ITV in April 1995. At that time, we were uncertain what the outcome of the study would be and, in particular, how easy it would be to separate out the effects of broadcast sponsorship from other media.When we checked on the preliminary… Continue reading Tony Copeland and Jan Gamon -The Real Value Of Broadcast Sponsorship

Cable & Wireless Communications has appointed Rapier Stead & Bowden to handle the advertising for the first phase of the new company’s launch. The agency will work alongside C&WC’s media planning consultancy, Michaelides and Bednash and media buyers, The Media Business Group.Rapier will provide the creative lead for all communications, which will include advertising, PR,… Continue reading C&WC Appoints Agency