Advanced Techniques Group Worldwide was opened as an independent company, under the J. Walter Thompson umbrella, in March. Yet, the company has already conducted an immense amount of valuable research and has broken even on its first year’s cost provision.It is no wonder then that James Walker, media development director of the research company, is… Continue reading Interview – James Walker, Media Development Director, Advanced
Techniques Group Worldwide
Jet, the petrol station company, is sponsoring Nigel Mihell of Redgrave Racing as he competes in the 1997 Formula Renault Sport Championship.Jackie Sykes, Jet’s PR manager, commented: “the motor racing audience profile is tailored to our exact requirements and will provide us with high levels of visibility amongst opinion-formers and our existing customer base.”RTA PR:… Continue reading Jets Off To The Race
Midland Independent Newspapers has announced that it is involved in discussions with Mirror Group Plc, which may or may not lead to an offer being made for the company. Both Boards are exploring the level of benefits which would accrue from a combination of their respective businesses. Any such offer would be subject to a… Continue reading Mirror In Talks With Midland
The British Interactive Multimedia Association presented its 1997 BIMA Awards last night. The awards celebrate commercial success, technical achievement and creative innovation in both business and consumer markets.There were two winners for advertising and promotion; Saatchi & Saatchi’s British Army site http://www.army.mod.uk shared the award with Abbey Road Interactive’s Neneh Cherry site, http://raft.vmg.co.uk/nenehcherry.Orange, http://www.orange.co.uk, won… Continue reading And The Winner Is
MediaTel’s new Cable and Satellite Database has now launched onto the Internet.The new database includes full details on all UK and major European cable and Satellite stations including a view all/print all facility which provides an up-to-date and concise synopsis of the stations. Multiple station reports are available for Astra and ITC data and also… Continue reading MediaTel Launches Cable And Satellite Database On Internet
Mediaforce has lost its sales contract for Four Counties Newspapers. Adscene, who own Four Counties, have moved the contract to Central Independent Newspapers, its in house sales department. From August 1, CIN will handle the Four Counties sales contract.
The ITC’s May report into programme complaints and interventions covers the British National Party’s party election broadcast. 87 viewers complained to the ITC about the broadcast. A large number of these complaints concerned the content of the broadcast, including a sequence which questioned whether a multi-racial society was “what our war heroes fought for.”Each of… Continue reading ITC Recieves BNP Political Broadcast Complaints
The combined terrestrial TV revenue for May, according to agency estimates, came in at £193.31 million which is a drop of 3.83% year-on-year. ITV’s revenue fell 5.7% year on year to £148.81m while Channel 4’s rose 2.2% to £46.5m. The ratio between ITV and C4 revenue for May was 76:24. It is also estimated that… Continue reading TV Revenue – May
The Express will go on sale this week with a cover-price of 20p instead of its normal 35p. The offer, which is being backed by a radio ad campaign, will hope to maintain the recent growth in the title’s sales since it was relaunched in October.Source: ABCSubscribers can access the Press Planner by selecting “Press”… Continue reading Price Cut For Express
According to overnight data, at its peak, 7.3 million people watched yesterday’s Canadian Grand Prix from Montreal.An overall average of 6.1 million watched the race on ITV; this is exactly 2 million more people than watched than the BBC’s live average for the same race the previous year.ITV: 0171843 8217
