IPC Magazines has published the results of a survey it commissioned into mobile phone ownership and usage. The survey, carried out late last year by BMRB International, involved both current and potential mobile phone users. It is an area that has previously been the subject of little research.A number of interesting statistics have been unearthed:… Continue reading Research Into Mobile Phone Habits
TMD Carat has set up a dedicated press unit to be responsible for all the agency’s press planning and buying.The unit will be headed by TMDC board director Nigel Breckon and have a team of 39 to handle the £200m press expenditure. Mark Craze, TMDC’s managing director, said: “We feel that with the increasing number… Continue reading TMD Carat Creates Press Unit
The slow economic recovery among Britain’s agencies could grind to a halt altogether. This warning comes from accountancy firm, Willott Kingston Smith.According to the report, agency profits have shown modest increases, but this is as a result of tight controls on operating costs rather than billing increases. Agencies are also losing business to direct marketing… Continue reading Report Questions Marketing Sector Growth
United News & Media is reported to be reconsidering the sale of the Yellow Advertiser and Informer groups of southern-based free weeklies.The expected bidders, thought to include Southnews, Trinity and Southern Publishing have now dropped out of the auction. United was rumoured to be looking for around £40 million for the sale, now the papers… Continue reading Free-Weeklies Sale On Hold
According to Media Week, Channel 5 is offering major advertisers as much as 20% off of ITV prices for most audiences on a 10% share deal. It is also reported that it has signed a deal with TMD Carat.C5 has apparently estimated its audience figures for its first year and is predicting an 11% share… Continue reading C5 Offering 20% Discount Deals
Chris Evans yesterday announced that he would be leaving BBC Radio 1’s Breakfast Show at the end of March. His decision follows various wranglings with the station’s controller Matthew Bannister, though the catalyst seems to have been the fact that his request to have every Friday off was refused. In the past he has failed… Continue reading Evans Leaves Radio 1
Another cycling title is to be wheeled out of IPC Magazine’s bike shed. IPC announced today that it is launching Mountain Bike Rider a new monthly magazine for mountain bike enthusiasts. Group editor, Andy Sutcliffe, will oversee all of the IPC cycling titles.Mountain Bike Rider is marketed as a premium-quality title with a core target… Continue reading IPC To Get Back On Its Bike
The December Retail Price Index was announced this morning as 154.4, an increase of 2.5% on December 1995 and a rise of 0.3% on November 1996.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
The Times and Daily Telegraph were once again way ahead of the opposition amongst the daily quality titles. The News International title experienced a year-on-year sales increase in December of 14.78% while the Daily Telegraph increased its circulation by 9.2%. It was also a very successful month for the Sunday Telegraph which increased its sales… Continue reading National Press Round-Up – December
CLT UK Radio is now the major share-holder in Talk Radio, the fifth largest commercial radio station in the UK, after buying more shares in the company. Last year’s changes to the cross-media ownership rules have made it possible for CLT UK to take a controlling stake in Talk Radio. The size of the stake… Continue reading CLT UK Is Nearly All Talk
