In March the EC plans to publish guidelines for the pan-EU labelling of genetically-modified organisms (GMOs), with the aim of obtaining consistency in the Single Market. This is in advance of the publication of a Draft Directive on this issue, expected in June 1997.
Overall in 1996 ITV revenue was up 4.9% year on year from £1.578bn to £1.656bn while C4 did better with a growth of 10% to nearly £489m. Total combined revenue for the year came in at £2.145bn, which is a year on year growth of 6.1%.On average, ABC1 Adults showed the greatest rise in CPT,… Continue reading TV Round-Up – 1996
David Dingwall, Canada’s minister of health, is reportedly prepared to consider diluting the provisions concerning sponsorship in the draft legislation currently going through parliament. The threatens seriously to curtail tobacco advertising and sponsorship, and thus may provoke the cancellation of tobacco-sponsored sporting events. The Institute of Canadian Advertising, a trade association, has formed the Coalition… Continue reading CAN: Sponsorship Issues Re-Considered
The Association of Commercial Television in Europe (ACT) has said that it firmly opposes the notion of establishing lists of major sporting events in order to prevent pay-TV from exerting exclusive rights over broadcasting such events. This comes in the context of the Commission’s new proposals (the “Oreja Plan”) on sports rights (see AIG-Notices 8).ACT… Continue reading EU: ACT Rejects EC Proposal On Pay-TV
Poland’s advertising industry has taken its first step towards developing a self-regulatory environment by creating PACI, the Polish Advertising Committee Initiative. Its members include advertisers, advertising agencies and media representatives. The move has been partly provoked by increasing government interest in legislating in this area; in December 1996 a new law took effect that criminalises… Continue reading POL: Industry Moves Forward
The Flemish Radio Association has complained to the EC that the Belgian state broadcaster BRTN enjoys unfair and anti-competitive advantages over radio advertising, as a consequence of highly-restrictive frequency and broadcasting regulations. Local radio stations are not permitted to broadcast to areas greater than 8km from where they are based. The Association claims that this… Continue reading BE: New Rules For Local Radio Stations
Express Newspapers has given Lowe Howard-Spink responsibility for its creative account *Express Set To Merge Advertising The Express was looking for ideas that will attract a younger audience.Invitations are soon to be open for pitches for the £10 million media planning and buying account. These exclusive invites are only to be handed to IDK Media,… Continue reading Lowe Howard-Spink Win Express Account
The Council of Europe’s standing committee on Transfrontier Television, which over the past year has been considering the issue of virtual advertising (the use of virtual image-making technology in advertising), has now formed a Draft Opinion on the issue, to be discussed at the committee’s meeting on 20-21 March. States that are party to the… Continue reading EU: Draft Opinion On Virtual Advertising
The Mirror Group is rearranging its display sales team. The People’s ad manager, Phil O’Hara has moved to head of client sales. O’Hara now has chief responsibility for the finance, holiday, insert, motoring and client category teams. He will also supervise the new advertisement feature group, headed by former promotions group manager, Roz Collier.Jane Candish,… Continue reading More Moves In Sales
The MEP Ria Oomen-Ruijten’s draft report presented for the European Parliament’s Second Reading Opinion on unit pricing, was adopted by the EP on 18 February. The directive would make it obligatory for both the sales price and the price per unit of measure for all products (except for products marketed without packaging) to be indicated.… Continue reading EU: Indication Of Product Prices
