The Guardian has created a new post, editor of the Electronic Guardian. Ian Katz, formerly the paper’s New York correspondent, has been appointed to the position. Katz will be responsible for editing The Guardian’s on-line publications.Alan Rusbridger, editor of The Guardian, said: “The conventional thing has been to appoint an anorak. The Guardian felt the… Continue reading New Editor At The Guardian
The EP Environment Committee has debated a draft opinion on the Green Paper on Commercial Communications (GPCC), which supports the liberalising trend set out in the Green Paper, and endorses the Commission’s approach to policy and the regulation of advertising.The Culture Committee of the European Parliament has also given its draft opinion on the Green… Continue reading EU: EP Committee Opinions On GPCC
The Commission held a hearing on the protection of minors and human dignity in information and audiovisual services on 4 February in Brussels. This followed the publication last year of its Green Paper on the same subject and its Communication on illegal and harmful content on the internet. The main issues for discussion included the… Continue reading EU: Protection Of Minors And Human Dignity
On 29 January a French civil court found the US tobacco manufacturer guilty of violating laws prohibiting the advertising of tobacco products. The case was brought by the National Committee against Tobacco Use and the European Union of Non-Smokers; both groups had sought damages of FF3 million, about $550,000, but to their embarassment the court… Continue reading FR: Philip Morris And Seita In Court
A new upmarket monthly for 16-24 year-old women is being planned by Attic Futura and North South. The magazine, dubbed Spice, is due to launch on 7 April and has a target circulation of 230,000 for the launch issue. It will focus less on sex and more on humour, fashion, health and beauty.Billed as an… Continue reading New Attic Futura Title Planned
For the next three weeks the Mail On Sunday package will include a 32-page health and fitness magazine. The 21 day Energy Plan will be supported by a TV campaign.Meanwhile, Sunday Mirror, is rumoured to be considering a redesign following Piers Morgan’s revamp of the daily paper.Mirror Group: 0171 293 3000Mail on Sunday: 0171 938… Continue reading New Section For Mail On Sunday
The Broadcasters Audience Research Board has chosen a research method for measuring Channel 5 audience figures. However, ITV is not happy with the method being proposed. The separate ITV sales houses are worried that it will fail to provide an accurate reflection of viewing in each area and each type of audience, for example 16-34… Continue reading ITV Express Concern To BARB
TMD Carat has confirmed that it is to merge with YMG Carat after parent company Carat UK decided that the two operations would perform better as a single outfit.YMG’s billings will add around £35 million to TMD’s £440 million, though there is concern that there will be some conflict between clients. Associated Newspapers’ Evening Standard,… Continue reading Carat Media Outfits Merge
Two agencies dominated this year’s Regional Press Advertising Awards ceremony; CIA Medianetwork and Duckworth Finn Grubb Water were the judges’ favourites. The two agencies picked up three gold awards for their joint-work on Daewoo. The car company’s advertising campaign took awards for Campaign of the Year, Best Use of the Regional Press by a new… Continue reading The Regional Press Advertising Awards
Associated Newspapers’ ad directory is now up and running. The directory, which is run by Associated Electronic Publishing, aims to make advertising on the Net more effective. It is also intended to make it easier for users to find British sites. Advertisers already signed up include Microsoft and British Telecom. Software has been designed to… Continue reading Associated Expand On-Line Business
