On 19 February the EP adopted Elena Marinucci’s proposal for a Resolution on the Commission’s Green Paper on Financial Services. She suggests legislation be introduced in two stages with a horizontal framework directive covering information and price transparency. Commissioner Monti said that a proposal on financial services will be drawn up by September 1997. Legislation… Continue reading EU: Green Paper On Financial Services
In the fourth quarter of 1996 Commercial Radio revenue reached £87m, the highest ever quarter revenue which represents an increase of just over 11% on Quarter 4 1995. Commercial Radio commanded a 4.6% share of the display marketplace to September 1996.Rajar Quarter 4 data can be accessed by subscribers by clicking here.
Global ad group Cordiant is reported to be considering selling off some of its agency businesses as it struggles to overcome financial difficulties. Industry speculation suggests that it may announce the demerging of Saatchi and Saatchi and Bates Worldwide when financial results are released next month.The last set of results in August revealed that in… Continue reading Cordiant May Sell Off Agencies
Russell Hawes, Channel 4’s joint London sale chief, has resigned. He leaves the station to do an MBA. His departure has triggered a restructuring of the channel’s advertising department.Matt Shreeve, who was the other half of the London Sales chief role, has been promoted to the newly created position of London sales controller. Shreeve will… Continue reading Another Resignation At Channel 4
British Digital Broadcasting has assured MPs that it will not charge customers for existing free-to-air programmes, if it wins the right to establish digital television in Britain.Nigel Walmsley, director of BDB, promised the national heritage select committee that popular programmes, like Eastenders and Blind Date, would not be broadcast on pay-per-view channels. Walmsley also confirmed… Continue reading BDB Guarantees Status Of Free-To Air Programmes
Subjects Covered Advertising & Children Alcohol Advertising Broadcasting Car Advertising Commercial Communication Comparative Advertising Direct Marketing Distribution Gambling Food & Health Health Products Industry Statistics Information Society Looking Ahead.. Media Ownership Outdoor Advertising Pricing and Labelling Professional Services Publications Self-Regulation Sponsorship They Said It.. Tobacco Advertising File Name adskids alcoadv broad caradv comm compadv dirmar… Continue reading Aig-Notices
The Independent Television Commission (ITC) is contemplating changing its rules on the advertising of bingo gambling games, in the light of recent government legislative moves that will permit the wider advertising of such gambling, including (for the first time) on television.The conundrum for the ITC is that playing bingo below the age of 18 is… Continue reading UK: TV Advertising For Bingo On The Cards
Southern Newspapers has taken the next step in its rationalisation programme by merging its Western and South Western marketing regions. The two areas are now under the control of a single managing director. Martin Gower, managing director of South west publications – a division of Northcliffe Newspapers – is to become managing director of the… Continue reading Rational Moves At Southern
In Spain, the row between digital broadcasters and central government has deteriorated. Legislation has already been approved by the cabinet to prevent companies running pay-TV stations from having exclusive rights to broadcast football matches. Grupo Prisa, which has pioneered pay-TV in Spain and which has recently launched the country’s first digital station – Canal Satellite… Continue reading ES: Pay-TV Row Worsens
The continuing attack on cigarette advertising and sponsorship in the US is being stepped up, with the state of Florida publishing on 14 February new rules limiting the use of tobacco company banners to promote sporting events.The new rules are due to take effect in March. The ban on such promotions also covers beer and… Continue reading US: Florida Steps Up Campaign
