On Sunday August 18 the Observer will begin an autumn push with a major promotion for Scotland: all 30,000 copies of the Observer‘s Scottish run will be cover-mounted with a free cookery book by Nigel Slater. The promotion, a reaction to the continuing Sunday newspaper price war in Scotland, is also part of the Observer‘s… Continue reading Observer Begins Promotion In Scotland
The Advertising Standards Association upheld a complaint against figures used in Marketing Week. The publication featured a survey analysing readership between Marketing Week, Marketing, Campaign and Media Week in June 1994. The research claimed that 94% of the advertising and media industry read Marketing Week. Complainants felt this was misleading as names were used from… Continue reading Marketing Week Survey Is ‘Biased’
BMRB has signed a major contract to introduce Quantime software across all its data-processing operations.The contract is part of a five-year initiative put in place by BMRB in a bid to strengthen and improve its position in the agency league. The Quantime System will be fully integrated across BMRB’s research process, starting with questionnaire design,… Continue reading BMRB To Use Quantime
In a bid to look more modern, the retro cable and satellite channel, Bravo, has redesigned its logo. The channel has developed a more colourful logo to eradicate the view of it as a boring channel showing old films. It is rumoured that approximately £700,000 has been spent in the creation and marketing of the… Continue reading Modern Look For Bravo
Atlantic 252 has appointed Clare Dove as head of sponsorship and promotions.She joins from Mills & Allen where she was client sales manager with key responsibilities for generating new business. She has previously held senior sales positions with Capital Radio and The Guardian newspaper.Her appointment signals a strategic decision by CLT UK Radio Sales to… Continue reading Atlantic 252 Appoints Head Of Sponsorship And Promotions
Six month figures from cable company Telewest show that losses have deepened by 205% to reach £117.7 million, compared to £38.6m last year. Revenue rose however by 141% to £133.5m (£55.4m last year).Telewest’s cable television business showed good growth in the second quarter of this year: cable television customers increased 31% whilst revenue increased 46.3%… Continue reading Telewest Losses Rise 205%
RevenueAgency estimates for June show combined revenue for ITV and Channel 4 reaching £189.994m, up 9.13% on the same period last year. Both ITV’s and Channel 4’s revenue also rose: up 8% to £147.327 for ITV and up 12% to £42.667m for Channel 4. C4’s share rose slightly from 22% last month to 22.5%: this… Continue reading TV Round-Up – June
Bauer publishing today released its circulation figures for the period January-June 1996. Title Jan-Jun 95 Jan-Jun 96 % Ch Take a Break 1,502,030 1,447,950 -3.6 Bella 901,682 767,698 -14.8 TV Quick 756,352 819,056 8.3 That’s Life n/a 480,448 n/a Total Bauer 3,169,964 3,515,152 11.2 Speaking about Bella‘s declining circulation, Mike McCafferty, managing director of the… Continue reading Bauer Release Circulation Figures
The ITC has approved certain variations in the licenses of Carlton, LWT, Granada and Westcountry Television which concern regional programme requirements.Carlton’s proposal involved a reduction of regional factual material (not including news and current affairs) from 1 hour 14 minutes to 35 minutes per week. Regional entertainment will increase from 37 minutes to 1 hour… Continue reading Regional Variations Welcomed By ITC
Cordiant, the world’s largest global advertising and marketing group, has announced pre-tax profits of £15.5 million, compared to a loss last year of £29.6 million, for the six months ended 30 June 1996. The group’s revenues dropped slightly however, down from £374.7m in 1995 to £365.8m this year.In the UK revenue was reduced by 6.9%… Continue reading Cordiant Turns Loss Into Profit
