CATV results produced significant differences to BARB’s cable and satellite data, the Cable Research Group announced this week. The survey was designed to provide an alternative measurement of non-terrestrial viewing, as BARB panels are believed to be too small to represent the number of cable subscribers.The survey was comprised of 2,061 households with a diary… Continue reading Cable Television Audience Research
Caledonian Media Communications, the Scottish cable company, has today released yearly financial results which show that its pre-tax losses have plummeted from £168,000 last year to £812,000. Most of this (£560,000) was due to the loss-making Coventry Cable which was sold in April to KPN Kabel, a Dutch telecommunications group. City analyst had forecast that… Continue reading Caledonian Media Losses Reach £812,000
TDI, the company which bought London Transport Advertising when it was privatised two years ago, has seen revenues from transport media sales increase by more than a third in its first full year of ownership. It is also predicted that 1996 sales will double the size of the 1994 business it bought from the Government.Total… Continue reading TDI Sales Rise 43%
A spokeswoman from GMTV today denied any links with Smash Hits magazine. Following rumours in today’s trade press, a representative of the breakfast programme told MediaTel that no plans have been discussed for the allocation of a slot for the popular teen magazine.It was claimed that GMTV would run the slot, beginning in September, just… Continue reading GMTV: Smash Hits Link Denied
ITV has confirmed that Walkers will be replacing Diet Coke as the sponsor of its Movie Premieres. The deal, thought to be worth around £4 million, is aimed primarily at promoting Walkers’ Doritos brand through sponsorship credits on films such as Last Action Hero, Groundhog Day and Sleepless In Seattle.The deal begins on August 17… Continue reading Walkers In ITV Sponsorship Deal
The Euro 96 semi-final match between England and Germany (shown on both main terrestrial channels) was the most watched programme of the week ending 30th June 1996. BBC1’s coverage of the match attracted an audience of 17.46 million people while ITV was watched by only 6.32 million.This has helped BBC1 to achieve a higher weekly… Continue reading TV Viewing Summary W/E 30/06/96
In a bid to appeal to national advertisers throughout Europe, MTV will be increasing the amount of available national advertising windows. Following successes in the German and Italian speaking markets, three new windows will be offered, including separate services for the UK.Implemented in 1995, the system allows advertisers to target individual audiences using MTV’s digital… Continue reading More Windows For MTV
Tomorrow’s edition of SAS – The Soldiers’ Story has been deferred due to previous SAS activity in Northern Ireland. The programme, the last in a series of seven, was originally scheduled to be shown at 9.30pm (11/7/96).An ITV spokeswoman said: “Due to the current situation in Northern Ireland, it was felt that now is not… Continue reading ITV Defers SAS Programme
The deadline for applications to run the new FM licence for Greater London passed yesterday with 25 bidders providing their proposals. The new station will broadcast on the frequency formerly used by Melody and will reach almost 6 million adults (Newsline 09/04).The applicants are: A.I.R 104.9 FM (0181 961 5951): aimed at Irish listeners Black… Continue reading Twenty-Five Stations Compete For London Licence
The BSC reported yesterday that the largest amount of complaints received this year concerned aspects of taste and decency. These include complaints of tasteless humour, racist remarks, religious offense and the portrayal of suffering. Altogether, there was an 11% increase in complaints concerning violence Violence Remains Viewers’ Prime Concern, sex, and issues of taste and… Continue reading British Standards Council: Annual Report 1995-96
