There was disappointment yesterday after stock-market speculation that Granada would bid for Yorkshire Tyne-Tees Television again proved unfounded (see yesterday’s Newsline). Some analysts believe that an acquisition of Yorkshire would be hard to justify and may have a negative effect on Granada’s shares.Yesterday afternoon Granada fell 11p to 838p with Yorkshire dropping 3p to 1235p.… Continue reading Granada Bid Fails To Materialise
John Terris, Chairman of Cobbe Smith Terris, gave a short speech on how advertisers are starting to learn marketing effectiveness on the Internet and ways of measuring its impact.He started by pointing out major flaws on why the Internet may not work as a marketing medium. He said that the Internet is chaotic: it was… Continue reading ISBA Conference Report: Pulling On The Net
The Lowe Group has bought a majority shareholding in the multi-discipline agency Interfocus, which will be combined with Lowe’s current through-the-line operation, The Brompton Agency.The newly merged agency will still be called Interfocus and will be headed by Sandy Scott and Matthew Hooper, the original founders of Interfocus. The agency currently provides an integrated service,… Continue reading Lowe Group Buys Interfocus
BSkyB risks upsetting over two thirds of its current subscribers if it raises the Sky Sports subscription fee, according CIA MediaLab’s latest Sensor survey. The results come amid industry speculation that a rise would be necessary to help BSkyB fund its recent £670 million four-year deal with the Football Premier League – a deal which… Continue reading Viewers Would Resent Rise In Sky Sports Subscription
According to a report in yesterday’s Financial Times, three UK media executives are backing a new cable and satellite channel called Channel 11.The investors in the channel, which will provide Internet and other interactive services via a television format, are said to be Tim Carron Brown (previously of Anglia Television), Richard Humphreys (former president and… Continue reading Media Executives Back New Channel
The Observer will undergo a revamp from next Sunday, changing its masthead and axing the Preview section Evening Standard To Launch New Section.The masthead will change from red to black and the definite article returns to an upper case “T”. On July 21 the Preview section, an A4 TV-listings magazine, will close and merge into… Continue reading Observer Goes Through Revamp
Stock-market analysts believe that the long-rumoured buyout of Yorkshire Tyne-Tees Television by Granada may take place today.As the Royal Assent of the Broadcasting Bill approaches Yorkshire’s share price has soared. Yesterday’s price reached a 52 week high of 1,238p, up 75p. Yet Granada is not the only media group thought to have its eye on… Continue reading Granada Ready To Mount Yorkshire Bid Today
AMRA’s coverage of national sales representations was greatly strengthened by the acquisition of The Hampshire Chronicle Group. The group, previously represented by Mediaforce’s Newspaper Representations, includes The Romsey Advertiser and The Eastleigh and South Hants Weekly News.The move, which commences on the 1ST August 1996, increases AMRA’s market share (over 25%) and may strengthen the… Continue reading AMRA Gets Hampshire Chronicle
Jack Rosevear, Media Strategist for Michaelides & Bednash, discussed differences between Baby Boomers and Generation X in his speech titled “Talking About My Generation.”He referred to the generation that grew up in the 1960s as Baby Boomers, individuals who grew up in a time of discovery, liberation and peace, and compared them to Generation X,… Continue reading ISBA Conference: How Do You Reach Generation X?
According to weekend press reports, Channel 5 Broadcasting is facing problems with its pilot retune program in Surrey (Newsline 05/06).Under the terms of its licence, C5B must prove that at least 90% of UK homes can receive an interference-free signal. Interference is caused to some homes from the proximity of the Channel 5 signal to… Continue reading Channel 5 Faces Retune Problems
