ITV has confirmed that Walkers will be replacing Diet Coke as the sponsor of its Movie Premieres. The deal, thought to be worth around £4 million, is aimed primarily at promoting Walkers’ Doritos brand through sponsorship credits on films such as Last Action Hero, Groundhog Day and Sleepless In Seattle.The deal begins on August 17… Continue reading Walkers In ITV Sponsorship Deal
The Euro 96 semi-final match between England and Germany (shown on both main terrestrial channels) was the most watched programme of the week ending 30th June 1996. BBC1’s coverage of the match attracted an audience of 17.46 million people while ITV was watched by only 6.32 million.This has helped BBC1 to achieve a higher weekly… Continue reading TV Viewing Summary W/E 30/06/96
In a bid to appeal to national advertisers throughout Europe, MTV will be increasing the amount of available national advertising windows. Following successes in the German and Italian speaking markets, three new windows will be offered, including separate services for the UK.Implemented in 1995, the system allows advertisers to target individual audiences using MTV’s digital… Continue reading More Windows For MTV
Tomorrow’s edition of SAS – The Soldiers’ Story has been deferred due to previous SAS activity in Northern Ireland. The programme, the last in a series of seven, was originally scheduled to be shown at 9.30pm (11/7/96).An ITV spokeswoman said: “Due to the current situation in Northern Ireland, it was felt that now is not… Continue reading ITV Defers SAS Programme
The deadline for applications to run the new FM licence for Greater London passed yesterday with 25 bidders providing their proposals. The new station will broadcast on the frequency formerly used by Melody and will reach almost 6 million adults (Newsline 09/04).The applicants are: A.I.R 104.9 FM (0181 961 5951): aimed at Irish listeners Black… Continue reading Twenty-Five Stations Compete For London Licence
The BSC reported yesterday that the largest amount of complaints received this year concerned aspects of taste and decency. These include complaints of tasteless humour, racist remarks, religious offense and the portrayal of suffering. Altogether, there was an 11% increase in complaints concerning violence Violence Remains Viewers’ Prime Concern, sex, and issues of taste and… Continue reading British Standards Council: Annual Report 1995-96
Border TV today announced that its pre-tax profits have risen 19% from £1.933m in 1995 to £2.301m this year (year ended 30th April 1996). This was on the back of turnover increasing from £11.608m to £12.643m.This success is built upon a 6% growth in television advertising revenues and a full year’s advertising revenue for Century… Continue reading Border TV Profits Hit £2m
Following the success at Cannes last week, Saatchi & Saatchi have been voted “the most admired advertising network in Europe,” together with DDB. Conducted by Media & Marketing Europe, the poll consisted of eighty major European marketers.The vote follows Saatchi & Saatchi’s award of “Creative Agency of the Year” Saatchi & Saatchi: World’s Best and… Continue reading Saatchi & Saatchi Win Vote Of Confidence
Saatchi & Saatchi has launched a new business unit called Saatchi & Saatchi Vision which comprises 3D, interactive and Millennium projects.Saatchi & Saatchi is investing over £500,000 in the new unit which “is specifically aimed at giving clients a clear view of the future and enabling them to fully exploit new media and new opportunities… Continue reading Saatchi & Saatchi Vision Launched
Marcus Plantin, ITV network director, has revealed ITV’s plan for the Autumn. The ITV Drama Premiere is the channel’s new feature adapted to convince viewers that ITV is ahead of the BBC in drama. £20m has been invested in the genre, which include classical adaptations of Daniel Defoe’s Moll Flanders and Jane Austen’s Emma.ITV will… Continue reading ITV Autumn ’96: More Events Than Ever!
