Kelvin MacKenzie’s advertisement for L!ve TV, which features Paul Gascoigne kissing Princess Diana, was the most frequent advertisement that made news stories in the national press. This comes from Propeller Marketing Communications’ latest “Ads That Make News Survey.”The survey comprised of 172 advertising campaigns which generated national press stories over the last year. The Independent… Continue reading L!ve TV Ad Is Most Written About
Members of Equity, the actors union, have voted in favour of making agreements with BBC and ITV for the sale of programmes to the cable and satellite network. The agreement gives actors a 17% royalty on the sale price of programmes.Additionally, the union has negotiated large increases in minimum fees for programmes made for the… Continue reading Equity In Favour Of Deal
Eva, IPC’s weekly woman’s magazine, will have a new design when it reaches the new stands on July 18. The issue, dated 24th July, features new developments in content, a new cover and logo, and a reduction in price from 50p to 45p.Jackie Newcombe, publishing director, said: “Eva is fast approaching its second birthday and… Continue reading Eva Is Revamped
Last year, the ITV Sponsorship Committee commissioned the research company, Millward Brown, to examine the impact of television sponsorship. The most important question facing companies, when considering Broadcast Sponsorship, is whether it will benefit their brand.BrandDynamics, a system used by Millward Brown to measure and explain consumer equity, found that sponsorship worked virtually overnight for… Continue reading Millward Brown Investigate Broadcast Sponsorship
The Advertising Standards Authority launched a new site this week Website Of The Week: ASA. The site aims to apply the British Codes of Advertising and Sales Promotion in UK advertising, on the Net. Companies can have advice on their claims and consumers may voice their complaints. http://www.asa.org.ukeTRUST, a group of Internet commerce pioneers, have… Continue reading Web Round-Up (17/7/96)
NTL, the transmission provider for commercial radio and television, has commissioned a demonstration Digital Audio Broadcasting multiplex at the 1996 Radio Festival Classic FM Demonstrates Commitment To Digital Broadcasting in Birmingham. The multiplex aims to demonstrate the variety and depth of commercial radio.John Trowsdale, NTL’s product manager, commented: “Our Radio Festival multiplex is further proof… Continue reading NTL Gives DAB Demonstration
The National Heritage Secretary, Virginia Bottomley, acknowledged the European Commission report on European broadcasters’ achievement of production quotas. The report stated that Britain’s regulatory and commercial lead is being followed by other member states with most of them supporting the maintenance of the Directive’s flexibility on quotas.The report mentioned that many television channels in the… Continue reading UK Is Broadcasting Heart Of Europe
According to sources, restructuring in the BBC over the last year has been a complete success. The annual report shows a £300 million cut in costs. Top programmes such as Ballykissangel and Pride and Prejudice have been screened due to the cost savings and changes behind the scenes.Viewing share in London is higher than ITV… Continue reading BBC Annual Report 1995/96
Approximately £11bn was knocked off the stock market as share prices fell in America last night. At 13.45 today the FTSE 100 was down by more than 65 points.Significant decreases have been in: Yorks TV 1218 -30 United News 627 -29 Granada 796 -25 Carlton 464 -12 BSkyB 462 -14
ITV have planned to inject £100 million into the British film industry over the next five years. Announced today, the scheme includes films for both theatrical release and premiere transmission on the channel.The project is heavily supported by Carlton, Granada, United News and Media, Yorkshire Tyne Tees TV, HTV and Scottish Television. The group aims… Continue reading ITV To Invest £100m Into Film Industry
