ITV has confirmed that Walkers will be replacing Diet Coke as the sponsor of its Movie Premieres. The deal, thought to be worth around £4 million, is aimed primarily at promoting Walkers’ Doritos brand through sponsorship credits on films such as Last Action Hero, Groundhog Day and Sleepless In Seattle.The deal begins on August 17… Continue reading Walkers In ITV Sponsorship Deal
The Euro 96 semi-final match between England and Germany (shown on both main terrestrial channels) was the most watched programme of the week ending 30th June 1996. BBC1’s coverage of the match attracted an audience of 17.46 million people while ITV was watched by only 6.32 million.This has helped BBC1 to achieve a higher weekly… Continue reading TV Viewing Summary W/E 30/06/96
In a bid to appeal to national advertisers throughout Europe, MTV will be increasing the amount of available national advertising windows. Following successes in the German and Italian speaking markets, three new windows will be offered, including separate services for the UK.Implemented in 1995, the system allows advertisers to target individual audiences using MTV’s digital… Continue reading More Windows For MTV
Tomorrow’s edition of SAS – The Soldiers’ Story has been deferred due to previous SAS activity in Northern Ireland. The programme, the last in a series of seven, was originally scheduled to be shown at 9.30pm (11/7/96).An ITV spokeswoman said: “Due to the current situation in Northern Ireland, it was felt that now is not… Continue reading ITV Defers SAS Programme
Saatchi & Saatchi has launched a new business unit called Saatchi & Saatchi Vision which comprises 3D, interactive and Millennium projects.Saatchi & Saatchi is investing over £500,000 in the new unit which “is specifically aimed at giving clients a clear view of the future and enabling them to fully exploit new media and new opportunities… Continue reading Saatchi & Saatchi Vision Launched
Marcus Plantin, ITV network director, has revealed ITV’s plan for the Autumn. The ITV Drama Premiere is the channel’s new feature adapted to convince viewers that ITV is ahead of the BBC in drama. £20m has been invested in the genre, which include classical adaptations of Daniel Defoe’s Moll Flanders and Jane Austen’s Emma.ITV will… Continue reading ITV Autumn ’96: More Events Than Ever!
Total advertising expenditure for 1995 reached £10.95 billion, an increase of 8.1% on 1994’s figure of £10.13 billion, according to final figures released by the Advertising Association.Total Advertising Expenditure (including direct mail) £m 1990 1991 1992 1993 1994 1995 National Newspapers 1,187 1,121 1,155 1,220 1,336 1,433 Regional Newspapers 1,715 1,628 1,640 1,715 1,871 1,963… Continue reading Advertising Expenditure Increases By 8%
Lynne Robinson, Research Director at the IPA, discussed the problems RAJAR encountered concerning the drop in figures in its new diary method (Newsline 25/3/96). Analysis showed a drop of 2% in listening figures for the Personal Pre-list Diary method (PPD), caused by panel members not filling the diaries in fully. According to the IPA, the… Continue reading MRG Conference: Issues ’96 (Afternoon)
Adverts may soon be appearing in school corridors and playgrounds after the Government gave its tacit approval for the selling of advertising space on school property.Essex-based Imagination for School Media Marketing sought guidance last year from the Department for Education regarding the plan. Cheryl Gillan, a junior education minister, wrote back to the firm stating… Continue reading Schools May Start Selling Ad Space
Centaur Communication’s Graham Sherren and the late Anthony Nares will today be honoured the 1996 Marcus Morris Award. The award reflects the outstanding contribution made to business magazine publishing and will be presented at the Four Seasons Hotel after the 82nd PPA AGM.Graham Sherran formed Product Journals Ltd in 1964 which amalgamated into Morgan Grampian… Continue reading Publishing Team Wins Marcus Morris Award
