The Cable Research Group’s survey Cable Television Audience Research which monitored cable/satellite households has been approved by the IPA. The survey challenged BARB figures and methodologies which produced significant differences in results for non-terrestrial viewing audiences.Similar research may be undertaken in the future.IPA: 0171 235 7020*MediaTel subcscribers only
QualitiesNews International’s latest cover price promotion for the Times appears to have had a positive effect on the newspaper’s circulation, with the June ABC figure up by 7% to 724,839. The Times’ cover price has been reduced from 30p to 10p every Monday since June 3, as part of the newspapers’ summer sport promotion. Initially… Continue reading National Press Round-Up – June
The Media Business Group plc, has published its first results since floating on the stock exchange in September 1995. According to the report, there has been an increase in turnover and profits, and advertising revenue has had steady growth.Significant points in the report include: Increase in turnover from £93.1 million to £108.3 million (16%) Profit… Continue reading The Media Business Group’s Results
Channel 4’s top music show, The White Room, will be sponsored by Hoegarden White Beer. The sponsorship is a unique venture for the beer company, who have not undertaken any form of television or press advertising before.The package will include features in opening and closing credits and breaks throughout the 60 minute show. There will… Continue reading The White Room And White Beer
Almost 10 million people watched the hour long Emmerdale special last night (Thursday 18th July). According to overnight figures, 9.9 million (56%) tuned to see how Mandy Dingle got on in her date with Dave Glover. This has given ITV its highest Thursday peak time audience in 1996 (46.0% compared to BBC1’s 34.1%).In comparison, BBC1… Continue reading Emmerdale Boosts ITV
The 1997 Media Research Group Conference will be held on Wednesday 9th to Friday 12th April, at the Burlington Hotel, Dublin, Ireland.Anyone wishing to submit papers or with any ideas on media research issues should contact: Nick Hiddleston Universal McCann 36 Howland Street London W1A 1AT Tel: 0171 436 7711 [email protected]
A spokesman from BSkyB today told MediaTel that no re-negotiations have been discussed regarding the £87.5 million England rugby contract Rugby Challenges BSkyB Deal. According to recent rumours in the press, BSkyB were prepared to tear up the initial contract and replace it with another worth £183.5 million. The intended deal would have been shared… Continue reading BSkyB £183.5m Rugby Contract Is Not Confirmed
CLT UK Radio, owners of Talk Radio and Atlantic 252, may sell Country FM 1035 AM. The company is looking to focus its UK management resources in national commercial radio interests. This could result in a decline in the performance of Country 1035 AM.Offers will be accepted for full or part commitment in Country 1035… Continue reading CLT To Sell Country 1035 AM
A merge between the Express and Telegraph sales houses has been abandoned. A spokesman from Express Newspapers told MediaTel that this was the case but did not wish to comment further.According to rumours earlier this year, a combined sales house was being looked into with a possible launch in September.Express Newspapers: 0171 928 8000
Lego UK will be sponsoring Tots TV for a second year. The Lego Duplo brand sponsored the countries second most popular pre-school programme in 1995. Research showed Millward Brown Investigate Broadcast Sponsorship that sponsorship on the ITV Network increased awareness of the brand.Rowena Allen, brand manager for Lego Duplo said: “Our sponsorship is at cutting… Continue reading Tots TV Keeps Sponsor
