The BBC’s decision to switch The X-Files from BBC2 to BBC1 has paid off with the show entering the top thirty programmes list for the first time. The episode broadcast on 30th January was watched by 9.44 million viewers and had a 45% consolidated share of the viewing audience.Channel 4’s new documentary series Seasiders about… Continue reading X-Files Prove Excellent For BBC1
Nominations for the 1996/7 MRG Committee should be entered now; all nominees must submit a 30 word synopsis on why they wish to be elected to the committee.Committee members have to help in all MRG activities, from organising and chairing evening meetings through to helping with the conference. Applications must be returned to Nick Hiddleston… Continue reading MRG Committee Nominations
Mercury Asset Management has sold a significant stake in MAI, which announced a £3bn merger with United News and Media on Thursday. MAM sold a 2 per cent stake for £25m on Friday, retaining a 6.25 per cent share in the company, and yesterday sold an additional 870,000 shares. This reduces the group’s holding in… Continue reading MAM Sells MAI Stake
Laurence Haselhurst, Media and Marketing Services Manager of Pedigree Petfoods, pointed out that the advertising industry should follow two basic principles: competition and complementarity. Competition in order to raise standards and keep prices down, and complementarity in order to maintain coverage of the whole population. The situation in television is not satisfactory he said because… Continue reading ISBA Conference: Fragmented Future
Register Meal’s December Top Ten Brands Data has now been released. The biggest spender for television for December was BT Call Stimulation, with £2.62m, none of which was spent on satellite channels. The second highest spender this December, Woolworths with £2.5m, was last December’s highest spending brand.Radio in December saw Dixons spending the most, £425,000,… Continue reading Register Meal Top Brands
More ABCs have been released: Title Jl-Dec 94 Jl-Dec 95 % Ch Actual Ch Slimmer 85,309 93,031 9.05 7,722 Caravan Plus – 12,230 – – Which Motorcaravan? – 6,862 – – Electronics – The Maplin Magazine – 17,282 – – Motorcaravan & Motorhome Monthly – 23,259 – –
An industry under threat was the context of ISBA’s Policy Conference this year ISBA believes that media inflation and fragmentation, more and more complex Directives from Brussels that limit commercial freedoms, diminishing brand equity exacerbated by cuts in support and competitive erosion and growing scepticism from non-marketing colleagues at the validity of media spending are… Continue reading ISBA Policy Conference 1996 – Keynote Speech
MAI and Warner Brothers announced this morning that they will launch a joint project worth £225 million to build a theme park and film and television studios in the London Borough of Hillingdon. It will be called Movie World.The location, a 150 acre site on the A40 near to the M40/M25 interchange and next to… Continue reading MAI And Warner Bros. In New Theme Park Venture
In the ITC’s January Complaints Report the Vanessa show was found to ‘publicise promiscuity with no discernible purpose other than sensationalism’. The programme, which featured four individuals talking about their experiences of multi-partner sex, provoked eight viewers to complain that the discussion was unsuitable for broadcast at 2.20 pm.Overall, the total number of complaints for… Continue reading Vanessa Show Reprimanded By ITC
A cable channel devoted entirely to the weather is rumoured to be launched in the Spring. Press reports suggest that the Weather Network will be received in 1.5 million homes with cable television and will be run by Pelmorex, a Canadian company which has two weather channels in Canada and another in France.The Met Office… Continue reading 24hour Weather Channel To Launch
