TDI has confirmed it is buying BTA’s bus interests from Maiden Outdoor. The acquisition will give TDI a 61% share of the sector, covering 22,500 UK buses and 75% of the UK adult audience.This acquisition takes TDI closer to its goal of offering clients national penetration. New areas that will be covered following the deal… Continue reading TDI To Buy BTA Bus Interests
Today saw the unveiling of the results of the second Ironing Board Study on commercial radio, the first was conducted 15 years ago. The study, which was commissioned by MSM and Newslink, looks at how people recall radio commercials while busy concentrating on another activity.CCC which was commissioned to conduct the study had to replicate… Continue reading Ironing Board II Study
Granada has announced a 32% increase in pre-tax profits to £351.3m for the year to September 1995. The Television division recorded an increase in operating profits of 65% to £140m, making it the largest contributor to the company’s profits. This is partly attributed to a full year’s contribution from LWT. Advertising revenues increased by 4%… Continue reading Granada Results
CIA’s MediaLab has examined British attitudes towards nudity in advertising and found that 76% of adults agree that nudity should only be allowed in ads if it is relevant to the product. This percentage is higher among women and the over 55s, while the 35-44 year old group is most likely to disagree with this… Continue reading Nudity Should Only Be Allowed In Some Ads
Virgin Television has won the right to challenge the ITC’s decision to award the Channel 5 licence to Channel 5 Broadcasting. A High Court judge has today ruled that the ITC’s decision was flawed by “illegality, irrationality and procedural impropriety.” The challenge will be heard in the High Court in the new year.The original shareholders… Continue reading Virgin To Challenge ITC
The latest recall study from the Cinema Advertising Association focused on 9-14 year old cinemagoers that had been exposed to an ad for the Cartoon Network. Over 60% of the cinemagoers could recall the Cartoon Network ad and 59% gave an accurate description of the ad the following day. Of those who saw the ad,… Continue reading Cinema Ad Achieves 60% Recall Among Children
Patrick Burton of Allied Domecq has called for the Audit Bureau of Circulations to reform; “ABC must fulfil the needs of advertisers and agencies or someone else will do it, eg the BPA). He also issued a reminder that “circulation is not the be all and end all”. He was speaking at the ABC’s Annual… Continue reading ABC Must Reform To Survive
IPC is claiming that Muzik, its specialist dance title has taken the majority share in the record company advertising within the dance music magazine market after just five issues.Muzik holds 41% of all advertising from this market, as well as a significant amount from the club sector. IPC claims it has brought in a considerable… Continue reading IPC Claims Muzik Success
Last night’s showing of the Princess Diana interview attracted over 23 million viewers, according to unofficial overnight viewing figures. At its peak, at 22:15, the interview gained a 43.5 TVR, or 23.2 million individuals.The programme, which started at 9:40pm, on BBC1, attracted a share of 64.3% of individuals at its start, climbing to 82.9% at… Continue reading Princess Dianorama Attracts 23.2 Million Viewers
Rupert Murdoch’s News Corporation has taken a step further in its path to global media domination with the launch of a satellite television service to the fast-growing Latin American and Caribbean markets.News Corporation together with its partners, Organizacoes Globo of Brazil, Grupo Televisa of Mexico and Telecommunications Inc of the USA hope to transmit 50… Continue reading News Corporation Expands In Latin America
