Statistical Research Incorporated, an American company, has developed some new solutions to measuring television audiences. The S*M*A*R*T project has created a completely new measurement system, from sample selection through to data reporting and is currently in place and operational in a test research laboratory in Philadelphia.At a time when many of Europe’s television audience measurement… Continue reading New TV Audience Measurement System
The IPA has warned of the threat that digital terrestrial television could pose to public service broadcasting, in its response to the Government’s proposals for the introduction of digital terrestrial television.The IPA are concerned that Digital Broadcasting could lead to a divided audience: those able to afford access to the most sought after programmes and… Continue reading IPA Warns Of Digital TV Threat To Public Service Broadcasting
Classic FM has warned that if it is to compete in a digital future, then it is vital that there is a review of the structure of the three national commercial radio licences:Classic FM have issued points outlining views on DAB: While wishing to play a full part in digital developments, the present “unsatisfactory nature”… Continue reading Classic Demands Digital Review Of National Licences
According to a survey carried out by Continental Research, London’s cable news channel Channel One is comparing favourably against other cable and satellite stations after 7 months on air.Channel One, a news only channel, was rated higher than any other non- terrestrial channel as a provider of local news and information. The survey showed that… Continue reading Channel One Rates Highest For News
The News at Ten is to be moved for one night only to accommodate an extended episode of Cracker on Monday 16th October. The News at Ten will broadcast at 10.15pm.The long-running arguments over News at Ten’s strict time slot stem from TV contractors being keen to move the news to allow films and feature… Continue reading News At Ten Move By 15 Mins
United Artists Programming, (UAP) has signed a deal with IBM to sponsor all of the Discovery Channel’s themed science programmes. The integrated package includes on-screen credits, break bumpers and promotions, plus a teletext service, an Internet site and below-the-line support. This will include an on-screen hotline inviting viewers to call for a pack which contains… Continue reading IBM Sponsors Discovery’s Science Programmes
Roger Beeson, Managing Director of National Readership Surveys, (NRS), has announced his resignation but he is to remain full time in London until March 1996 when his contract expires.In a major career change, Roger intends to move to Western Scotland with his family to run a hotel. Roger has been with NRS since the beginning,… Continue reading Roger Beeson Leaves NRS For Scotland
Aire FM, the Leeds based radio station, has revamped to give the station a “stronger identity, and a tighter focus on its target audience.” As well as programming changes, the station changes its name to 96.3 Aire FM.A new positioning statement of “Music Power” has also been introduced, along with a new logo.Changes to the… Continue reading Aire FM Revamp
Independent Newspapers has announced its acquisition of London Recorder Newspapers, and, in a separate deal, the acquisition of Daily Mail and General Trust’s 34.6% interest in The Commuter Publishing Partnership, for a total sum of £1.4m.The acquisition of London Recorder Newspapers, for an initial sum of £1.5m plus a further estimated £1.5m based on profits,… Continue reading Independent Newspaper Expansion
Associated Newspapers’ chairman, Sir David English, has revealed that the group has considered switching sides to support Tony Blair’s Labour at the next general election.Sir David English, writing in an article in this week’s Spectator, has relayed details of a conversation he had with the group proprietor Viscount Rothermere. Viscount Rothermere said he did not… Continue reading Associated’s Flirtation With Labour
