NRS has for the first time issued separate measures for Monday-Friday and Saturday readership for national newspapers. NRS found that, as suspected, Saturday readership is significantly different to weekdays.However, because the Monday-Saturday figures are now modelled from the Monday-Friday and Saturday figures, this means that the new figures cannot be compared with the pre-modelled figures.… Continue reading NRS Issues Saturday/Weekday Newspaper Readership
The top programmes for the first half of 1995 show that 19 out of the top 25 were on ITV. 12 of those were dramas attracting audiences of over 11.5 m.Behind Coronation Street, the second programme was Casualty, attracting an average of 15.7m viewers for the series. Following close behind was A Touch of Frost… Continue reading Top Programmes Jan-Jun – ITV Drama Dominates
The Electronic Telegraph, the Telegraph’s on-line newspaper has revealed that 35.3% of its users are from the professional/managerial sector.The analysis, taken from the 90,000 registered users of Electronic Telegraph, also shows that 35.9% are aged between 25-34 and 90.7% of readers are male. The Electronic Telegraph also carried out qualitative research into its users.http://www.telegraph.co.uk
Research carried out in a joint venture between ISBA and research house, ARM, Advertising Research Marketing, shows that client marketers have little or no control over the production costs on their press ads.The research, called PASS, Press Audit Subscription Survey, highlighted what ARM called “real and lasting concerns”. An example given was that supplier charges… Continue reading Cost Control Research
The combined ITV/C4 revenue for June, based on agency estimates, came in at £174.089m, up 11.9% on last June, although this is down £9m on May’s total. The ITV figure was £136m; C4’s was £38m; this is a split of 78:22.The London contractors fared best, with London as a whole up 0.56% points to 27.96%… Continue reading Television Round-Up – June Revenue
Michael Grade has been reappointed as chief executive of Channel 4 Television for a second five year term.
Ikon, the new men’s monthly magazine launches tomorrow. With a first issue cover price of 99p this glossy magazine aims to take a share of the rapidly expanding men’s sector.The cover of Ikon features the singer of REM Michael Stipe and the words Music Movies, Sport. The headings are in eye-catching fluorescent orange.Chris Roberts, editor,… Continue reading Ikon First Issue Review
CIA Sensor / MediaLab have conducted research into opinions of the ban on TV bingo advertising. More than eight out of ten (85%) of people researched do not agree with the ban.The findings come as bingo operators lobby the government to allow them to compete on a level footing with the National Lottery and the… Continue reading Most Against TV Ban On Bingo
The National Magazine Company’s Enterprise Division has announced that it is to publish a Christmas magazine for Tesco. The magazine will be sent to 3.75m Clubcard members in November. The magazine is part of Tesco’s service for its clubcard members, and is the first title to be published by The National Magazine Company for a… Continue reading Christmas Magazine For Tesco
Viacom, the US media group which owns Paramount Pictures and the Blockbuster video chain has sold its US cable and TV interests to Telecommunications Inc, the biggest US cable operator in a deal worth around $2bn.
