British Transport Advertising has launched advertising on the departure and arrival indicator boards at mainline stations in London.MasterCard has become the first company in the UK to utilise this new area of advertising. The ads are appearing at Waterloo, Victoria, and Kings Cross whenever an indicator board goes blank in the changeover of destination displays.The… Continue reading BTA Launch New Ad Promotion
Emap has confirmed that the acquisition of the Herald and Post Newspapers from Thompson Regional Newspapers is complete, following agreement from the Dept. of Trade and Industry.The Herald and Post comprises of four free titles based in Bedfordshire, Buckinghamshire and Hertfordshire.For further information: Peter Strong, Chief Executive EMAP Newspapers: 01780 66566
Talk Radio has secured a major sponsorship and airtime deal with Snickers, event sponsor of the World Athletics Championships. The communications package has been developed by Drum. The broadcast package is intended to reach a core target of 16-24 males.The 1995 World Athletics Championships in Gothenburg, Sweden will be held between 4-13 August. Broadcasts of… Continue reading Talk Radio In Snickers Sponsor Deal
http://www.emap.co.uk/media/http://www.digiNet.co.uk/EMAP Media have put up a net site to provide information on some of their weekly titles. Media Week, Broadcast, UKPG, and Screen International all offer comprehensive contacts lists, details of editorial content, and order forms for subscribing to the printed magazines.Three of the titles – Media Week, Broadcast, and UKPG – are also providing… Continue reading Net Site Of The Week – Emap/Miller Freeman
The Advertising Association has today published its Long Term Advertising Expenditure Forecast, which estimates more than 40% growth in real terms in total media expenditure (press, TV, outdoor, radio and cinema) over the next 12 years.The AA predicts that although new technology will continue to affect the industry, this should not necessarily affect the growth… Continue reading 40% Growth In Ad Expenditure Forecast Over Next 12 Years
GWR’s successful bid for Chiltern, which is now unconditional, received acceptances for 65% of the total share capital. Capital Radio, DMGT and European Media Association were among those who accepted the proposal.However, the takeover bid means that, under current ownership rules, GWR must sell a licence. The most likely to be sold is the regional… Continue reading Galaxy To Be Sold
Regional Daily press titles from Thomson, Northcliffe and Reed teamed up with The Word to run a £125,000 campaign for The Rover Group.The Rover campaign ran through The Word membership as well as with four titles from Thompson, six from Northcliffe and three from Reed. Sixty eight regional daily titles in total published the campaign.The… Continue reading Regional Press Titles Join The Word
According to RAJAR figures leaked in the national press, Chris Evan’s Radio 1 breakfast show has won back 500,000 listeners. Radio 1 as a whole has added an extra 750,000 listeners. Radio 1’s weekly reach in the last period, Q1 1995 was 10.5 million, or 22%. At the start of RAJAR, in 1992, Radio 1… Continue reading Rajar Q2 1995 – Evans Helps R1
The Radio Authority has advertised two licences and issued a new licence. A new Independent Local Radio Licence for Stratford Upon Avon has been advertised. The licence being offered will use the FM frequency and 170,000 adults should be able to receive it.Two local licences for Northern Ireland have been re-advertised. The AM licence covers… Continue reading Radio Licence Awards
