The US Federal Communications Commission has unanimously ruled that Rupert Murdoch’s US television empire consisting of eight stations is in the public interest.The ruling frees Murdoch to buy more networks, which he was prevented from doing during the two year course of the investigation. The ruling was expected, but an adverse decision would have caused… Continue reading Murdoch US TV Threat Lifted
MTV Europe has launched its first major UK advertising campaign. Produced in association with Tomato, the campaign has been designed to highlight individual programmes within the MTV schedule and to raise awareness of the brand itself.Entitled ‘The Identity Parade’, the imagery within the campaign includes photographs of young people whose image represents the shows they… Continue reading MTV Europe – UK Ad Campaign
Lynx has returned as a sponsor to ITV, currently sponsoring a series of Monday night Adventure Movies on the ITV Network. The Unilever owned brand is returning to the medium having sponsored an ITV movie season in 1993.The sponsorship began with the Colour of Money on 17 July followed by Frantic, Fatal Attraction, Tequila Sunrise… Continue reading Lynx Returns To ITV As Sponsor
Zenith Media have published their UK Media Yearbook 1995. Research carried out has revealed that advertising spend has continued to rise, in 1994 by 9.5%, and is expected to rise in 1995 by 8.8%, despite persistent gloom about negative equity, job security and interest rates.The research found that whether the economy is headed for a… Continue reading UK Media Yearbook
As a result of Emap’s successful bid for Metro, it must now sell its Bradford licences, Pulse and Great Yorkshire AM West, to comply with the government ruling which restricts the holding of overlapping licences and the 15% point limit set out in the Broadcasting Act 1990.Emap has to reduce its share in the Bradford… Continue reading Radio Authority – Emap Metro Deal
Sky Sports has announced that it will have exclusive rights to Manchester United’s home matches in the 1995/6 UEFA Cup. Since English clubs were readmitted to European competition in 1990, all of Manchester United’s home matches have been shown on ITV.Martin Edwards, Chairman of United, said; “We are delighted to sign this deal with Sky… Continue reading Sky Take United From ITV/C4 Take NBA From Sky
The National Heritage Secretary, Virginia Bottomley, is to urge the BBC to set an example to other broadcasters when depicting violence and bad language on television. She will also request a firm commitment from the BBC to remain politically neutral.Mrs Bottomley is expected to push for the inclusion of an impartiality clause in the BBC’s… Continue reading Bottomley – BBC To Set Example
According to research carried out by CNN International, the European news channel, 72 percent of the most senior and influential opinion shapers across Western Europe prefer to watch CNNI.The sample studied comprised members of the European Parliament, the European Commission, United Nations Organisations, The OECD international Chambers of Commerce, embassies and consulates.In a four week… Continue reading CNNI Research
The Electronic Telegraph, the Telegraph’s on-line newspaper has revealed that 35.3% of its users are from the professional/managerial sector.The analysis, taken from the 90,000 registered users of Electronic Telegraph, also shows that 35.9% are aged between 25-34 and 90.7% of readers are male. The Electronic Telegraph also carried out qualitative research into its users.http://www.telegraph.co.uk
Research carried out in a joint venture between ISBA and research house, ARM, Advertising Research Marketing, shows that client marketers have little or no control over the production costs on their press ads.The research, called PASS, Press Audit Subscription Survey, highlighted what ARM called “real and lasting concerns”. An example given was that supplier charges… Continue reading Cost Control Research
