Independent computer publisher, Maverick has axed two of its Sega Megadrive magazines, Megatech and Megadrive and Megadrive Advanced Gaming and bought Emap Image’s The One Amiga.The Advanced Gaming last issue has gone to press for September and Megatech closed last month.For further details: Maverick, 01865 202777.
The Word has secured two sponsorship packages for the regional daily press from EMI and car insurance company Preferred Direct.EMI is supporting editorial coverage of music and entertainment in 17 regional daily press titles to promote its new range of mid price CDs. The package, worth over £10,000 will appear in the Ipswich Evening Star,… Continue reading New Regional Press Sponsors
The latest January to June ABCs, released today include the IPC women’s weekly titles. Eva has recorded its first ABC, of 394,155, as has Classic FM’s magazine, 35,111. Totals January – June 94 January -June 95 % Change Actual Change Chat 486,233 577,150 18.69 90,917 Sky 140,070 160,426 14.53 20,356 TV & Satellite Week 177,160… Continue reading Latest ABCs – IPC Weeklies
The BBC has claimed great success for Radio 1 in the latest Rajar data, for Q2 1995. Its total audience (4+) rose by 600,000 to 12.9 million compared to the first quarter of 1995. Chris Evan’s has had the desired affect on the Breakfast Show, with audiences up by 10% from 6.19m to 6.8m (4+).Its… Continue reading Radio 1 Audiences Up On Last Quarter – BBC Round-Up
Emap has acquired magazines in two areas, meat trades titles and construction. Emap has bought Foodshop, Scottish Butcher and What Machine from Tony Pike’s Smithfield Publishing for an undisclosed sum.Emap have also acquired Construction News from the Thomson Corporation for a cash consideration of £7.6m. Construction News has a paid-for circulation of 30,000 and in… Continue reading Emap Acquisitions
The latest figure for commercial radio revenue has been released; for the period April to June 1995, revenue was £66.087 million. This is an increase of 25.4% year on year, and an increase of £9m on Q1 this year.Radio was the fastest growing medium in the past two years, and on current performance looks set… Continue reading Radio Revenue Up 25%
Virgin FM in London is reaching just under 1 million listeners a week, according to the latest Rajar figures released this afternoon. The figures for Quarter 2 1995 give Richard Branson’s first FM station a 3.3% share of listening in the London region and a weekly reach of 9% (917,000).Capital FM’s listenership appears to be… Continue reading Virgin Fm Achieves 9% Weekly Reach
Helena Hudson is to join Optimedia, heading the £7m L’Oreal and Lancome accounts. Hudson, who was O&M Media’s former press buying manager, will join Optimedia as a media account director in mid – August.Optimedia 0171 935 0040.The National Magazine Company has appointed Marc Hope, agency manager of Readers Digest as ad director of House Beautiful.… Continue reading Appointments – Optimedia, NatMags and IPC
Commercial radio has at last achieved over 50% share of listening; the Q2 1995 Rajar figures show a 50.1% share. Commercial radio’s share has been steadily growing; two years ago its share was 38.9%; last year’s Q2 figure was 47.4%, and Q1 1995’s figure was 48.4%.Commercial radio has increased its weekly reach to 28.6m listeners,… Continue reading Commercial Radio Achieves Over 50% Of Radio Listening For
First Time
General InterestThe latest round of readership figures, for the period Jan to June 1995, show Sky magazine losing a further 11,000 readers on December to May 1995. This is a decrease of 54% on last year’s Jan to June figures, before Sky’s card was changed to differentiate it from Sky TV Guide. Sky’s latest figure,… Continue reading NRS Round-Up Jan-Jun 1995
