Yorkshire television’s soap opera Emmerdale, which celebrated its 2000th episode on Thursday 17th August at 7pm, beat its Eastenders rival which started half an hour later by 2.5 million viewers. The consolidated share for the whole hour of Emmerdale was 56% compared to just 40% for Eastenders.BBC1 scored more success with its coverage of the… Continue reading Emmerdale 2000th Episode Beats Eastenders
Richard and Judy’s This Morning returns to ITV next Monday, 4th September, with BT as its sponsor. The deal is the biggest single programme sponsorship deal to date.In addition to on-screen sponsorship, BT has extended the link through back-up information which includes support for Adult Education strands on the programme. This Morning currently represents around… Continue reading BT Confirms This Morning Sponsorship
MTV Europe has signed a new sponsorship and advertising agreement with Levi Strauss & Co. They are to sponsor Cinematic, MTV’s magazine movie programme.Cinematic is a twice-daily fifteen minute programme which provides information on film and video releases Europe-wide. It is broadcast Monday-Friday at 3pm and repeated at 10.15pm. To increase Levi’s association with cinema… Continue reading MTV In Levi’s Sponsorship Deal
The average weekly cinema admissions for July were 2.41 million; this is an increase of 15.4% on last year, and up by over 1 million on June. The monthly total was over 10 million at 10,671,604; this is the highest monthly total so far this year. Last July’s total was 9.2 million.The strong performance this… Continue reading Batman Forever Has Biggest Opening Day Ever
Some of the last Jan to June ABCs are now in, the late arrivals including the male titles Face and Arena, with Face up 6.3%. Private Eye has also recorded a year on year increase, of 3.7% to 191,771. ABC Totals Jan-Jun’94 Jan-Jun’95 % Change Actual Change GARDENS ILLUSTRATED 31,830 38,064 19.58 6,234 SCOTTISH FIELD… Continue reading Latest Jan-Jun ABCs
The Independent Television Commission has published its response to the proposals by the Government on cross media ownership which were published in May. The ITC “broadly welcomes the main thrust of the Government’s thinking” and supports its recognition of the need for special regulation of media ownership, and also supports the limited relaxation of rules… Continue reading ITC Seeks Role As Digital Watchdog
96.4 The Eagle, the new service replacing Radio Mercury in the Guildford area in April 1996, has reached an agreement with Radio Mercury to take over the operation much earlier than was originally planned; 96.4 The Eagle, owned by Surrey & North East Hampshire Radio Ltd, will launch on 4 September.The station, due to its… Continue reading Guildford’s Eagle Flies Earlier Than Planned
Electronic Telegraph, the Telegraph’s on line newspaper, has secured United Airlines and Vauxhall as new advertisers. Vauxhall began advertising on Electronic Telegraph (http://www.telegraph.co.uk) on Tuesday August 22nd and will continue until February 1996. United Airlines advertisement was launched on Monday August 21st and will run for eight weeks in total.The advertisements will rotate around six… Continue reading New Advertisers For Electronic Telegraph
VH-1, the adult music channel is one year old next month and according to new audience research, the channel is out performing other stations in the 25-44 year old bracket.According to BARB, VH1 delivers the highest proportion of ABC1 adults aged under 44 (34%) and 25-44 year olds (62%) of comparable UK TV channels. VH1… Continue reading VH-1 Best For 25-44 Year Olds
Express Newspapers has confirmed that it is to sponsor the new peak time interactive game show, Raise the Roof, with its Daily Express and Sunday Express titles. The programme hosted by Bob Holness, airs on Saturday 2nd September and runs for 17 weeks. Each week contestants will have the opportunity to win a house worth… Continue reading Daily & Sunday Express In TV Sponsorship/London’s Burning
Sponsor
