Maximus Publishing is set to launch a new monthly title, aimed at single parents.Solo will be launched in October but will not be available on the newsstand immediately, instead targeting the members of the single parent charity Gingerbread. With an initial print run of around 10,000 and a cover price of £1.75, the editorial will… Continue reading New Title For Single Parents
Qualities Among the quality titles, the Times and the Independent both had a good June, with their monthly figures up both year on year and month on month. The Times increased its circulation by 30.16% year on year, fast approaching the 700,000 mark at 682,419; this is an increase of 2.7% on May’s figure. The… Continue reading National Press Round-Up – June
Portsmouth and Sunderland have moved the sales of their Croydon Advertiser Group and Northeast Press Division from Mediaforce to AMRA. The appointments follow months of discussions with management in each group.The Croydon Advertiser Group includes the Croydon Advertiser Series, the free weeklies, the Croydon Post and the Reigate and Banstead Independent. Titles in the Northeast… Continue reading Amra Wins Portsmouth & Sunderland
ITV has announced that it is to spend £10m revamping its night time schedules for 1996.Tenders are now being sought for new programmes. Independent production companies and ITV’s own in house departments are being asked to provide ideas for programmes.The initiative which doubles spending on night time output is being led by programming chiefs from… Continue reading ITV Revamps Night Time Television
XL, the monthly health and fitness magazine for men which launched on 9th February has recorded its first ABC; for the three months from February to April its circulation was 68,140. Maxim, the men’s monthly which launched on April 6 is claiming a circulation of around 75,000.That’s Life, the new weekly Bauer title which launched… Continue reading XL – First ABC Figure – New Mag Circ Estimates
Thursday night’s edition of Eastenders has knocked Coronation Street off the top spot on the top thirty programmes list. The episode, which was the last one in which Sharon Watts appeared, attracted 15.18 million; over 100,000 more people than watched Monday’s episode of Coronation Street.The BBC’s decision to switch the Wimbledon Men’s single final to… Continue reading TV Viewing Summary W/E 09/07/95 – Sharon Topples Corrie
Redwood Publishing is to launch Safeway’s new monthly consumer magazine, A Taste Of Safeway, which will be distributed free with the Mail on Sunday’s You magazine and the supermarket’s own customer loyalty card system.Launching on 27th August, A Taste Of Safeway will have features on in-store products, recipes, interviews and health and beauty tips, with… Continue reading New Superstore Magazine Launches
According to research carried out by the Direct Mail Information Service into business direct mail, conference organisers are the biggest users of business direct mail. They account for 12% of total business to business mailings, followed by consultancies/busine services, 10%, and magazines and single issue publications, both at 7%.
The findings, which are the first ever into the field, are based on 1009 pieces of direct mail sent to 70 managers with differing jobs in a range of businesses, collected over 1 week. 48% of the mailings gave targets the chance to buy direct, 34% asking for payment with the order79% included some form… Continue reading Conference Organisers Biggest Users Of Direct Mail
The ITC has announced that it is to draw up a code of practice on conditional access. This will be seen as a response to the dominance of BSkyB in the encryption and decoding of cable and satellite broadcasting signals.The ITC has already proposed to the Government that its existing powers should be widened so… Continue reading ITC Code On Conditional Access For Pay TV
