The National Readership Survey has issued a formal statement to the news that the COI, Leo Burnett and Express Newspapers are planning their own research into newspaper section readership.The NRS points out that they have proposed similar ventures to this one in the past but they have been unable to gain full industry backing due… Continue reading Section Readership Research Welcomed By NRS
Bertelsmann is still Europe’s top media company, according to CIT Publications Media Map Monitor. 1994/5 turnover is up 9% at over DM20 billion, and profits are up 7% at DM1.6 billion. The top-ranking German company’s lead over its public broadcasting compatriate ARD has increased from $2.4 billion to $3.9 billion.In third place is Havas, from… Continue reading Germans Lead In European Media
The ITC has announced that it has received two applications for the local delivery franchise for Chichester and Bognor. The applicants are: Sussex Cable and Telecoms Ltd, backed by US Cable Corporation and Morgan Cable Ltd, and Nynex UK.The local delivery franchise for Haywards Heath has also been advertised; just one application was received, from… Continue reading Applications For Cable Licences Received
BT and Channel 4 have announced the results of research carried out into Direct Response Television (DRTV). The research has shown that one in five British TV commercials carry a telephone number. This represents growth of 46% on 1993. The research which was launched last Friday builds on the first study which was carried out… Continue reading DRTV Research – One In Five Ads
Trinity International Holdings has bought into Thomson Regional Newspapers in a deal worth £328m, it has been announced today. The publisher is buying more than 50 local papers which include the Belfast Telegraph and Sunday Life (Belfast), The Journal, Evening Chronicle, and Sunday Sun (Newcastle), The Western Mail, South Wales Echo and Wales on Sunday… Continue reading Trinity And Thomson Papers Deal
ITV have announced that two of its Network peak-time programmes have had their sponsorship deal renewed. Midland Mortgages will once again sponsor the comedy drama series Moving Story. The deal starts from 18 July and lasts for seven weeks. The deal was negotiated by Andy Thompson of Carlton UK Sales for the ITV Network.The other… Continue reading ITV Re-Signs Two Major Sponsors
Marcus Plantin today unveiled ITV’s Autumn schedule, which he hoped would fight off what he saw as BBC1’s increasing commercialism. The main event of the schedule is the six-part documentary series details of The Beatles, which details the life and times of the group in their own words.New drama series include Strike Force, which is… Continue reading ITV Autumn Programme Schedule
Border Television has announced results for the year ending 30th April 1995; Group profits before tax for the television and radio operations rose to £1.933 million (1994: £1.641 million) an increase of 17.8% year on year.Television advertising revenue for the year increased by 16%, ahead of the 9 per cent increase by ITV as a… Continue reading Border Television Results
In a bid to attract listeners, Radio 3 are to introduce new programming in the autumn schedule. In an attempt to broaden the station’s appeal Radio 3 are to move the current morning programme which transmits at 9am and replace it with a music listening programming which is “not too challenging” according to a Radio… Continue reading Radio 3 Revamp
Chic, the glossy magazine aimed at older women which has been bought by Northern and Shell and had suspended publication, re-launches this week.
